Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Grow Your Business / Use an Ecommerce Website Builder with Your Facebook Store

Use an Ecommerce Website Builder with Your Facebook Store

April 15, 2019 By Melinda Emerson Leave a Comment

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

ecommerce website builderIn my last post, I made a case for selling your products through your own Facebook store (“How to Sell on Facebook Free: Set Up Your Own Shop”). It’s fast, it’s easy, it’s free and gives you access to one of the world’s biggest marketplaces.

All these things still hold true. However, if you want to kick your game up to the A-level, consider using an ecommerce site builder to create an online store.

With ecommerce-site-building applications such as Shopify, BigCommerce and Wix, you can build an online presence with more selling muscle. Your updated inventory will be automatically reflected in your Facebook store. At the same time, you can overcome Facebook store limitations, such as:

  • The ability to only sell products (no digital downloads).
  • Fewer payment options
  • Lower-quality images

Access a Wider Market with an Ecommerce Website Builder

Yes, with an ecommerce website builder, not only will you have access to more selling tools, but you can also reach an even larger market. You can find your customers throughout the worldwide web, and on specialized selling platforms that could include Amazon, eBay, Pinterest and others.

Once you’ve set up your shop, any kind of updates you do—such as adding new products to your inventory and changing prices—will be automatically reflected in your Facebook shop, and any Facebook purchases are automatically taken from your larger online store.

There are a lot of easy-to-use, robust ecommerce website builder solutions out there that can help a small business like yours, but here are three that are consistently highly rated.

1. Shopify

The ecommerce builder that tops most lists is Shopify. With more than one million users, the platform has helped its merchants rack up more than $72 billion in sales and it is eminently scalable. As your business grows, you have the choice of hundreds of different feature-rich apps to add new functionality.

When it comes to selling through Facebook, setup is easy using Shopify’s free Facebook Channel app, offered with all of its merchant packages. Once the app is installed, it automatically exports all your products to Facebook, synchronizing the two platforms so any changes are reflected on both. Shopify even provides the tools you need to sell your products through Facebook Messenger.

Shopify has a really clean, clear and simple interface, so you don’t need to know code or hire an expensive web developer to create your online store. It also allows you to sell across other channels, including Instagram, Amazon and eBay.

The ecommerce website builder supports hundreds of payment methods, including PayPal, Stripe, Amazon Pay and Apple Pay, and it has its own, Shopify Payment.  Other nice Shopify features include a variety of store themes, abandoned cart recovery (automatically sending a gentle reminder email to anyone who abandons a purchase partway through) and a variety of shipping options, partnering with vetted vendors such as USPS, DHL Express, UPS and Canada Post.

2. BigCommerce

As the name suggests, this is a big ecommerce website builder solution. BigCommerce is the most scalable of the platforms (easily supporting the growth of your business), has the most built-in features and includes big-name clients such as Toyota, Kodak, and Ben & Jerry’s.

With a user interface that may be a little harder to wield than Shopify’s, BigCommerce allows users to sell across sales channels, including Instagram, Pinterest, eBay, Amazon and Facebook (using the Facebook Shop app).  It also offers a Facebook Ad extension that “lets you create targeted ads from your product catalog to find new shoppers, increase sales and build lasting customer relationships.”

Other features include the ability to sell physical and digital products, as well as service-based ones; a new visual merchandising tool called Store Design; and lots of built-in functionality, such as SSL Security certificate.

3. Wix

Wix is a very user-friendly ecommerce website builder that’s aimed at small businesses and solo entrepreneurs. An intuitive drag-and-drop interface lets you construct your online store easily, with lots of highly polished, professional templates designed for ecommerce use.

You can add your Wix Online Store to your Facebook page and direct your Facebook shop visitor to your Wix site using Wix Store Manager, which ensures any changes done to your online store are reflected in the social media platform.

Wix is more about adding ecommerce functionality to a site, rather than being a dedicated ecommerce platform like Shopify and BigCommerce. And if you are in a hurry to set up a site, you can use Wix ADI, “the first-ever artificial intelligence that designs.”  Simply answer a few questions, choose a suitable design, do whatever modifications you like and, presto!, you have a personalized online store. You can also use Wix Multilingual to create versions of the same page in different languages.

Once you’ve decided on your ecommerce website builder, it’s time to start building your ecommerce empire. Good luck!

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Filed Under: Grow Your Business, Social Media, Your Small Business Tagged With: ecommerce, ecommerce website, facebook, facebook selling, sales, social media, social media marketing, website builder

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter
  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
  • How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)
  • The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
  • 10 Critical AI Automated Workflows to Elevate Your Small Business

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner