Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / 10 Things Lists / 10 Ways to Get Your Blog to Shine

10 Ways to Get Your Blog to Shine

October 5, 2009 By Melinda Emerson 10 Comments

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

This is the last post of a three part series on blogging for business.  We started out with how to get started blogging. Then we tackled the strategy for setting up your blog as your only website or having two separate websites. Now we are finally talking about what to do to get your blog noticed.  Here’s 10 Tips that I swear by for building a successful blog platform and getting your blog to shine.  The best way to get to the front page of Google and other search engines is to have the exact phrase a person is searching for used on your blog.  The same words you use in the title also need to be somewhere in your text. 

1. Be strategic about your headline.

2. Use a branded header. Image is everything. People need to know what your blog is about at first click.  Use a colorful header that features your logo, a professional photo and your tag line.  Your tag line is the most important element of your header.  It should tell your reader exactly what to expect from your blog. 

3. Explain your blog.  On the front page of your blog — tell people more information about what you can do for them.  Be sure and include keywords, your name and any branded materials you have such as a book title.  Explain who your target audience is and the credentials that make you an expert. 

4. Create a conversation.  Use a conversational tone when you write.  Do not just give information; let your personality shine through.  People love well told stories. They also like to learn from other people’s mistakes.  Don’t be afraid to take an unpopular position or be brutally honest.  Be your authentic self.   Tell your readers what you really think.  

5. Be original.  Teach ’em some new stuff and be entertaining.  Your audience wants to find something that doesn’t exist anywhere else on the web.  David Meerman Scott author of World Wide Rave says people want to share in something remarkable.   Do you have any concepts or systems that you have developed?  I developed the Emerson Planning System which is a new approach to business planning.  I wrote my book Become Your Own Boss in 12 Months (Adams Media, Feb 2010) based on the system.  I use elements of it to write many blog posts.  That’s my signature content, what’s yours?

6. Be a participant.  If you want your ideas to spread or your blog posts to be retweeted you need to spend some time building relationships online.  Getting involved in the online communities where people actively share information in your specialty area. It is also a great way to have comments left on your blog.  I spent six months on Twitter building relationships, answers questions and supporting others before I launched my blog.  It made a big difference.

7. Avoid fluff.  In order to have people talk about your ideas, resist the temptation to hype your products and services.  Create something interesting that will be talked about online.  Readers have many choices available, and they’ll quickly move on from a blog with unnecessary or annoying commentary.  Keep your writing focused.  If you leave your readers wanting more, and they’ll come back for more.

8. Use multimedia to break things up.  Add podcasts and video posts to add depth to your blog.  Sometimes when I am interviewed on an internet radio show, I will turn the interview link into a blog post by adding a tip list highlighting key takeaways from the interview.  The interview host will appreciate the additional exposure for sure. Keep those video posts short, no more than 3 minutes please. Trust me – less is more.

9. Comment on blogs.  Leave comments on other people’s blogs.  Doing this will help you get a quality backlink.  Blogs need backlinks.  They help increase your PageRank and widen your blog’s visibility. The plugin displays a link to your last post along with your picture and your name using RSS feeds. Also use the CommentLuv Plugin on your blog.

10. Always think of your audience first.  Whenever you start thinking of a blog topic make sure the information will be helpful to your target audience.  Provide information, analysis, interviews and viewpoints on your blog.  When you give your audience what they want and need, they will tell others and post your information to social media sites. 

For more information on getting your blog to shine join us this wednesday 8-9pm ET on 10/7 for #smallbizchat on Twitter where my guest will be Anita Campbell @smallbiztrends who will be talking about how to take your blog to the next level.

WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE?  You may, as long as you include this complete blurb with it:

For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog www.succeedasyourownboss.com.

Melinda Emerson “SmallBizLady” is a Veteran Entrepreneur, Small Business Expert and Social Media Coach who hosts #SmallBizChat on Twitter.  #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business.  Melinda’s first book, Become Your Own Boss in 12 months! A Month-by-Month Guide to Start a Business that Works! is scheduled to be released by Adams Media in early 2010.

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Filed Under: 10 Things Lists, Branding & Marketing, Social Media, Your Small Business Tagged With: blogging, melinda emerson, small business, small business info, smallbizlady, strategic branding, twitter

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Comments

  1. James Avery says

    October 5, 2009 at 2:34 pm

    Nice, simple advice, and I think your point about getting a good header to separate your blog out from the crowd is pertinent.

    There are just too many blogs out there which really don’t stand out from the crowd, and which just repeat other people’s information.

    Time to get back to keeping my own house in order!
    .-= James Avery´s last blog ..Last month I made a paltry £10 through blogging. I just want to double this each month! =-.

    Reply
    • admin says

      October 5, 2009 at 3:16 pm

      James—

      Thank you for your comment. Unfocused blogs that do not speak to a specific audience consistently, do not help grow your brand or your business. I know what I look for in a blog, so I just tried to share that information so people will have an idea of how to make their blog great other than just writing well.

      Good luck with your blog and your business.

      Melinda

      Reply
  2. Elisa Balabram says

    October 9, 2009 at 12:53 pm

    Hi Melinda,

    Your article has great tips, and I’m following your advice number 9. 😉 I missed the conversation on Twitter on Wednesday but downloaded the transcript.

    All the best,

    Elisa Balabram, Author Ask Others, Trust Yourself: The Entrepreneurial Woman’s Key to Success.
    .-= Elisa Balabram´s last blog ..Small Business Is Big News =-.

    Reply
  3. admin says

    October 18, 2009 at 2:38 pm

    Orlistat—

    I am so glad that you were helped by my series on Blogging for Business. Everywhere you go now people are talking about blogging. I thought that I could provide some how to information that could clear-up a few grey areas. I am so grateful that it helped you. Thank you for your comment.

    Good Luck with your blog and your business.

    Melinda

    @SmallBizLady

    Reply
  4. Dr. LaKeidra says

    April 27, 2010 at 7:30 pm

    Hi Melinda,

    This information is very helpful, especially to the beginner bloggers like myself! I also have your book and am currently reading it! Great stuff! Keep the information coming!

    Dr. LaKeidra

    Reply
    • Melinda Emerson says

      April 29, 2010 at 11:49 am

      Dr. LeKeidra–

      Thank you so much for your comment. I am glad that this blog ans my book are helping you grow your business.

      Here’s to your business success.

      Melinda

      Reply
  5. Rocket Piano says

    August 11, 2010 at 7:43 am

    Loving this the post as it is in reality the sweetest on this valuable topic. I agree with your conclusions and will thirstily look forward to your upcoming updates. Saying thanks will not just be enough, for the wonderful clarity in your writing. I will at once grab your rss feed to stay informed of any updates

    Reply
    • Melinda Emerson says

      August 22, 2010 at 7:41 pm

      Olivia—

      Thank you for your comment. Blogging is an important part of a social media platform, and I wanted to provide some insight on the subject to help people do their best when promoting their small business.

      Keep reading.
      Melinda F. Emerson

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter
  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
  • How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)
  • The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
  • 10 Critical AI Automated Workflows to Elevate Your Small Business

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner