Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Viveka von Rosen @LinkedInExpert. Viveka von Rosen is known internationally as the “LinkedIn Expert” and is the author of LinkedIn Marketing: An […]
Archives for April 2016
How to Handle the Latest Google Search Rollout
In September 2015, when Google began using the phrase “Win the moments that matter,” we all knew something big was coming, but we didn’t expect it to be THIS big. Consider that every day 3 billion people have moments that matter to them online – and that presents a gold mine for marketers and small […]
What Are the Compelling Reasons for People to Do Business with You?
People typically do business with you because your value proposition is stronger than that offered by competitors. Value is a comparison of the benefits you offer relative to price. To attract ready, willing and able buyers, you must develop a brand and solutions that appeal to specific buyers, then communicate your message through marketing. Another […]
Who is on #SmallBizChat April 2016
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join the conversation. In April, each #SmallBizChat will be focused on marketing […]