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ENDING SMALL BUSINESS FAILURE

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You are here: Home / Archives for Melinda Emerson

How to Identify Your Target Market

October 10, 2017 By Melinda Emerson Leave a Comment

Guest Article To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus to a specific customer, you miss the opportunity to be viewed as a specialist or worse spend marketing dollars trying to reach a huge audience and not make much […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: market research, target market

Small Business Holiday Checklist: Prepping for Q4 Sales

October 9, 2017 By Melinda Emerson Leave a Comment

While we’re still a few weeks away from putting up the Christmas tree and holiday decorations, now is the ideal time to make sure your small business is set up and ready for the biggest shopping season of the year. Most businesses — especially those in retail — significantly add to their bottom line in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business holiday sales, holiday checklist, holiday planning

How to Make Your Business Scalable, Saleable and Sustainable

October 5, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Shahara Wright an experienced and highly sought-after business law attorney and business strategist. She is the author of From Entrepreneur […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @theceoeffect, saleable business, scalability, SmallBizChat, sustainable business

Overcoming Personal Challenges to Build a Successful Business

October 3, 2017 By Melinda Emerson Leave a Comment

Small business owners tend to be some of the toughest and most resilient people you’ll ever meet, but that doesn’t mean they don’t have personal challenges to overcome. But is there a secret to overcoming challenges in a small business?  I recently had the opportunity to chat with Q&A with Barbara Corcoran, Real Estate Mogul, […]

Filed Under: Business Inspiration Tagged With: overcome challenges, personal challenges

Top 10 podcasts for small business owners

October 2, 2017 By Melinda Emerson Leave a Comment

Listening to podcasts has become a great way to learn something while you are doing something else. I’m a big fan of hitting the treadmill with my phone and earbuds and checking out a new episode of some of these business experts. If you are trying to pick up some new skills in your business […]

Filed Under: 10 Things Lists, Technology Tagged With: podcasting for small business, podcasts

Who’s on #Smallbizchat October 2017

September 29, 2017 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @ErnaneIung, @RohitBiz2Credit, @RubenWest360, @theceoeffect, SmallBizChat

How to Get Your Business Unstuck

September 28, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Barry Moltz gets business owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @BarryMoltz, get business unstuck, SmallBizChat, stuck in business

5 Things You Should Know About Investing in Small Business

September 26, 2017 By Melinda Emerson Leave a Comment

Guest Article Investing in small business can be financially and personally rewarding, but it also poses a huge risk. If you go about investing in a smart, calculated way, the rewards can be incredible. You just need to be the right type of person with the right skill set, temperament, and knowledge to ensure a […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: investing, small business funding

How to Use Social Media to Close Business

September 25, 2017 By Melinda Emerson Leave a Comment

We hear a lot about how social media creates brand awareness, establishes you as an expert, and propels your marketing. But what about social selling? Can you actually use social media platforms to close business, especially if you’re in the B2B space? The answer is YES, but know that social selling is an entirely different […]

Filed Under: Grow Your Business, Social Media Tagged With: research, sales, social media marketing, social networking

Be Unforgettable: 6 Tips to Creating a Brand Experience

September 21, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye.  She partners with business owners who are ready to invest in their […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, SmallBizChat Live+ Tagged With: @Kreative_Eye, be unforgettable, Brand experience, SmallBizChat

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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