Pricing is often difficult when you operate a small business, but you must get it right. In this article, I’ll cover this complex topic with some general advice on how to choose a pricing strategy for your small business. Pricing strategy is part art and part science, and there is much to consider. Let’s dive […]
The SmallBizChat Podcast: Hit It and Quit It with Brynne Tillman and Michelle Snow
Two of my amazing guests – Brynne Tillman and Michelle Snow – join me at the same time for a fun, lighthearted, rapid-fire round of my favorite business questions. We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners. If you want to get […]
7 Steps to Prepare for Holiday Season Sales
It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]
The SmallBizChat Podcast: How to Create Unbreakable Leadership with Michelle Snow
Michelle Snow is a seasoned business coach who helps small business owners achieve “championship-like” success. She is a Philanthropist, Award Winning Trainer, Speaker, and Executive Consultant who helps her clients grow their leadership to grow their businesses. She is CEO of Grow with Snow, a Professional & Leadership Development firm based in Philadephia. PA. After […]
How to Better Manage Your Small Business Finances
Chances are you started your business because you have a passion for a particular product or service…not because you love managing the financial aspect of a business. Yet every business owner must learn how to manage their small business finances if they want to grow and thrive. Today I’m sharing three tips that will help […]
The SmallBizChat Podcast: Turning LinkedIn Connections into Conversations with Brynne Tillman
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new […]
A 5×5 Plan for Fixing Your Business and Regaining Control of Your Life
I talk with small business owners every day, and the surprising thing is that although they may operate in different markets and industries, they tend to struggle with the same issues. The problem? Most have great business ideas but don’t know how to run a business. Can you relate? Fixing your business – identifying the […]
The SmallBizChat Podcast: Mastering Marketing and Sales with Darren Moffatt
Darren Moffatt is the founder and Chief Nerd at Nerdsofbusiness.com and the Host of The Nerds of Business Podcast. An award-winning entrepreneur with a proven track record of online success, he is an insightful digital strategist, an in-demand speaker at business events on the topic of online marketing and digital disruption, and regularly features […]
10 Dos and Don’ts of Working with Micro-Influencers
In my last article, I started a two-part series on working with micro-influencers and why it’s so beneficial for small business owners to do so. We learned that: Micro-influencers are people with 1,000 to 100,000 followers on a social media platform who create content for a targeted niche audience. If your niche audience aligns, micro-influencers […]
The SmallBizChat Podcast: Hit It and Quit It with Laurie Barkman, Zachary Green, and Rebecca Monet
Three of my favorite guest experts – Laurie Barkman, Zachary Green, and Rebecca Monet – join me all at once for a fun, lighthearted, rapid-fire round of my favorite business questions. We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners. Listen to the […]
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