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You are here: Home / Archives for Melinda Emerson

10 Ways to Monetize a Podcast

February 9, 2021 By Melinda Emerson Leave a Comment

10 Ways to Monetize a Podcast OG

A podcast is a series of episodes of digital audio files that anyone can download to their operating device for listening based on their personal consumption. In this day and age of digital media, we have become very familiar with online streaming platforms for our entertainment. The podcast is a fresh new addition to it. Though […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: monetize ayour podcast, podcast monetization, podcast paid membership, podcast strategy, Podcatchers, Uploading videos on YouTube

Small Business Guide to Building High Converting Landing Pages

February 8, 2021 By Melinda Emerson Leave a Comment

Small Business Guide to Building High Converting Landing Pages Featured Image

Want to know how you can generate more sales leads through your website? A high converting landing page is the answer. Easier said than done—creating highly effective landing pages requires more than what you may think. For a landing page to be effective, it goes well beyond designing a webpage, filling the text boxes with […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: creating a landing page, great landing page, marketing campaign, use heatmaps, user interaction on landing pages

The SmallBizChat Podcast: Business Marketing and SEO with John Jantsch

February 4, 2021 By Melinda Emerson Leave a Comment

Business marketing and seo featured image

John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing,  Duct Tape Selling, The […]

Filed Under: The SmallBizChat Podcast Tagged With: attracting customers online, customer experience, importance of keywords, invest in SEO, SEO roadmap, small business marketing, social media

How to Take Control of Your Money in 2021

February 2, 2021 By Melinda Emerson 1 Comment

How to Take Control of Your Money in 2021 Open Graph

This content is sponsored by Plastiq If you are trying to figure out how to help your small business increase revenue in 2021, it’s time to take a hard look at how money works in your business. After the ups and downs of 2020, one of the most important resolutions any business can make this […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business credit card, cash flow, electronic payment, manage cash flow, manage your money, payment solutions for small business

How to Reimagine Your Small Business for 2021

February 1, 2021 By Melinda Emerson Leave a Comment

How to Reimagine Your Small Business for 2021 Open Graph

I don’t need to tell you that 2020 was tough year for small businesses. Since this pandemic started, one out of five small businesses has stopped operating. Stop and think about that for a minute. Picture an area in your city full of businesses. Now imagine one out of every five gone. It’s unbelievable and sad […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: creative ways to pivot, leverage technology, sales target list for 2021, SCAMPER formula, work virtually

The SmallBizChat Podcast: 3 Money Moves for Small Business with Tim King

January 28, 2021 By Melinda Emerson Leave a Comment

3 Money Moves for Small Business with Tim King OG

Tim King is a transformative business coach helping entrepreneurs, small business owners, and career professionals become financially independent, create generational wealth, and improve their financial literacy. Through his company, Monarchs & Kings Inc., Tim and his team are revolutionizing the finance industry. His goal is to help people learn how to win the ‘money game’ […]

Filed Under: The SmallBizChat Podcast Tagged With: credit repair, financial planning, generational wealth, invest your money, money moves in the pandemic, protect your financial future, Retirement

January 2021 #Smallbizchat: How to Sell a Business & New Cash Flow Options for 2021

January 28, 2021 By Melinda Emerson Leave a Comment

January 2021 #Smallbizchat_ How to Sell a Business & New Cash Flow Options for 2021 Featured Image

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: cash flow, payment solutions for small business, Plastiq, re-trading, sell your business, tax deductible, working capital solution for small business

The Future of the Workplace in a Post-COVID Environment

January 26, 2021 By Melinda Emerson Leave a Comment

The Future of the Workplace in a Post-COVID Environment Featured Image

The workplace is shifting and evolving in some surprising ways as the response to COVID-19 develops. I know I’m not the only one who’s had to adjust and rethink the way I do business. No matter what industry you find yourself in, you’re facing some unforeseen challenges from the ongoing virus, and you’re probably wondering […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: benefits of remote workforce, donwside of remote work, employees return to the office, new age of remote employment, remote work

Boost Your Small Business Marketing with the 4 M’s

January 25, 2021 By Melinda Emerson Leave a Comment

Boost Your Small Business Marketing with the 4 M’s OG

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boost your small business, cost-effective marketing tool, main goals of marketing, small business marketing strategy, success of your small business

The SmallBizChat Podcast: Getting Your Back Office Tight with Dee Taylor-Jolley

January 21, 2021 By Melinda Emerson Leave a Comment

Getting Your Back Office Tight with Dee Taylor-Jolley 1200 x 1200

  Dee Taylor-Jolley is the “Back Office Boss” and has been operating a successful business for over 30 years. Dee has worked as a high school teacher, corporate trainer, and congressional aide. She holds a BA in Political Science from Howard University and a Masters Degree in Curriculum Design from The Catholic University of America. […]

Filed Under: The SmallBizChat Podcast Tagged With: “Back Office” Support Team, back office outsourced, back office support, outsourcing for small business owners, right back office support, support team members, use outsourcing

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Will AI Replace the SmallBizLady with Melinda Emerson

In this episode, Melinda Emerson delves into the challenges and opportunities SaaS brands face in building brand awareness. She explores the evolving landscape of AI versus human coaching in business, sharing insights on her unique strengths and the future role of AI in coaching. The discussion extends to integrating AI into business strategies, offering practical […]

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