When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]
The SmallBizChat Podcast: Landing Government Contracts with Carroll Bernard
Carroll Bernard is a government marketing coach and trainer, and co-founder of Govology.com. He has worked as a buyer for the U.S. Navy and the U.S. Department of Veterans Affairs and has provided mentorship to hundreds of businesses in procuring government contracts when working at the Oregon Government Contract Assistance Program. As both an entrepreneur […]
TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
![TikTok vs. Snapchat_ which one is better for marketing_ [Infographic] Open Graph](https://smallbizlady.wpenginepowered.com/wp-content/uploads/2020/11/TikTok-vs.-Snapchat_-which-one-is-better-for-marketing_-Infographic-OG-300x158.jpg)
Social media marketing is currently an easy and cost-effective means of reaching out to new customers and increasing your sales. It’s particularly important when you’re facing a global crisis such as the COVID-19 pandemic. In other words, the less physical presence you need, the better. Social media marketing allows you to reach out to countless […]
How Small Businesses Can Successfully Use Google Ads to Sell More
If you are a small business looking to generate leads, boost sales, and drive visitors to your sites or stores, Google Ads is an investment you’ll want to consider. Google accounts for 36.3% of total ad spend in the US which is higher than Facebook (only 19.3%). And as you can see from the graph, […]
The SmallBizChat Podcast: Making Your Side Hustle Your Main Business with John Clidy
John Clidy is a retired State Trooper and began selling real estate while pursuing his career with the New Jersey State Police. He gave up his six-figure salary and pension to pursue his dream of being a real estate business owner full-time in 2014. He is involved in real estate in numerous ways, including being […]
Three Virtual Meeting Essentials
I’ve recently made a few reasonable adjustments to my work from home space that have made a big impact on the quality of my virtual presence and productivity and I think more people should know about them! Like many of you, when the global Coronavirus pandemic hit, all aspects of life were forced into the […]
Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads
With the holidays fast approaching, small businesses are looking to take advantage of the many ways they can boost their holiday sales. There are a number of holiday sales strategies to help improve sales. Today, let’s talk about how you can boost sales with PPC and Social Media Ads Understanding the Two Popular Types of […]
The SmallBizChat Podcast: Helping Your Remote Team Perform Better with Jennifer Leake
Jennifer Leake is an HR expert that specializes in effective recruitment and retention of employees. She is the CEO of Assessment Pros, a company that guides business leaders to find and keep the right people. Jennifer is the creator of the GET ENGAGED People System, a blueprint that helps business owners with who and […]
5 Reasons Why Businesses Need SEO
You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]
9 Hacks to Sell More with Social Media Advertising
Once upon a time, social media was used only for connecting with friends and family. But these days, social media has become a real game-changer. If you are looking to boost sales in your business, whether B2C or B2B, these 9 hacks will help you sell more with social media advertising. Social media marketing is […]
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