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You are here: Home / Archives for Melinda Emerson

Developing the Optimal Sales Mindset

July 6, 2020 By Melinda Emerson Leave a Comment

Developing the Optimal Sales Mindset Featured Image

In order to be effective at selling anything, you need to know what you are selling, have a focused target, and a heart for your customer. But what really separates the best salespeople from the pack? Their sales mindset. They are motivated to sell. They fundamentally identify with the product or service they are selling, […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: clients best interest, optimal sales mindset, qualify your customers, salespeople, scarcity mindset

The SmallBizChat Podcast: Small Business Taxes Made Easy with Eva Rosenberg

July 2, 2020 By Melinda Emerson Leave a Comment

Small Business Taxes Made Easy with Eva Rosenberg social image

Tax expert Eva Rosenberg is a certified public accountant, reputed tax writer, and the founder of TaxMama.com, with over thirty years of experience in the financial sector. Eva is the author of multiple books on taxes, including The Tax Anxiety Xperience – a T.A.X. Planning Guide, Deduct Everything!, and Small Business Taxes Made Easy, which […]

Filed Under: The SmallBizChat Podcast Tagged With: latest tax reform, managing your business taxes, small business taxes, tax benefits for gig workers or freelancers, tax deductions, tax expert, tax professionals

5 of the Best eCommerce Marketing Strategies to Explode Your Sales

June 30, 2020 By Melinda Emerson Leave a Comment

5 of the Best eCommerce Marketing Strategies to Explode Your Sales Featured Image

eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered.  eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: eCommerce Marketing Tips, ecommerce strategy, email marketing, novel eCommerce strategies, Word-of-mouth Marketing

5 Powerful Tips to Help You Become a Successful Freelancer

June 29, 2020 By Melinda Emerson 1 Comment

5 Powerful Tips to Help You Become a Successful Freelancer Open Graph

Most small businesses start today as a side hustle first. While some Americans have shifted to independent temporarily, more have shifted to make it their full-time careers.  According to the Freelancing in America Survey, 35 % of U.S. workers are now freelancing. In 2019, 57 million people worked as freelancers. We can see this number […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: freelance opportunities, freelancers, portfolio website builders, self-employed professional, side hustle

The SmallBizChat Podcast: Avoid Decision Disasters with Gleb Tsipursky

June 25, 2020 By Melinda Emerson Leave a Comment

- Avoid Decision Disasters with Gleb Tsipursky Featured Image

Gleb Tsipursky, Ph.D., known as the Disaster Avoidance Expert, is a thought leader, cognitive neuroscientist, coach, public speaker, consultant, and the CEO of Disaster Avoidance Experts, LLC. Gleb uses his insights and expertise in behavioral economics and neuroscience to help business leaders improve their judgment to make better decisions and ultimately avoid disaster. He is […]

Filed Under: The SmallBizChat Podcast Tagged With: avoid disasters, business leaders, decision disaster, make better decisions, making business decisions, small business decision making, SWOT analysis

5 Challenges for Women in Business in 2020

June 23, 2020 By Melinda Emerson Leave a Comment

5 Challenges for Women in Business in 2020 Featured Image

It’s good to appreciate just how much cultural progress has been made since the turn of the millennium because make no mistake: things are markedly better than they were. Sexual harassment in the workplace, for instance, has gone from something to be discussed only in back rooms under non-disclosure agreements to issue companies are expected […]

Filed Under: Women in Business, Your Small Business Tagged With: becoming an entrepreneur, budding entrepreneurs, solopreneur, Women in Business, women looking for investments

Is a Recession the Time to Target the Government for Business?

June 22, 2020 By Melinda Emerson Leave a Comment

Is a Recession the Time to Target the Government for Business Open Graph

I recently interviewed government contracting expert Carroll Bernard on #Smallbizchat Live, he gave so many juicy tidbits on how to leverage government contracting vehicles right now. His interview was so important I wanted to share it on this blog without edit.  Carroll Bernard is a government market coach and trainer, and the co-founder of Govology.com, […]

Filed Under: Grow Your Business, Q & A Interview Tagged With: doing business with the government, government contracts, sell to government agencies, sell to the government, U.S. Small Business Administration

The SmallBizChat Podcast: Jane Atkinson on Becoming a Wealthy Speaker


June 18, 2020 By Melinda Emerson Leave a Comment

Jane Atkinson on Becoming a Wealthy Speaker 1200 x 1200

  Known as the Speaker Launcher, Jane Atkinson is the founder of The Wealthy Speaker School and works to elevate the public speaking platforms of highly regarded individuals such as celebrities and best-selling authors. Jane is the author of several books on public speaking, including The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy […]

Filed Under: The SmallBizChat Podcast Tagged With: build successful speaking businesses, build your speaking platform, professional speaker, reinvent your speaking brand, speakers, speaking business, the Wealthy Speaker School

June 2020 #SmallBizChat: How to Better Manage Finances in Your Small Business and How to Achieve Excellent Credit

June 18, 2020 By Melinda Emerson Leave a Comment

June 2020 #SmallBizChat: How to Better Manage Finances in Your Small Business and How to Achieve Excellent Credit Featured Image

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: business finances, credit repair, credit score, managing business finances, small business finances, small business owner, social enterprise

How to Enjoy a Vacation When You’re a Freelancer

June 16, 2020 By Melinda Emerson Leave a Comment

How to Enjoy a Vacation When You’re a Freelancer Open Graph

When you freelance, there’s no one you can immediately delegate to. And it’s not like you can inform your boss of your intention to take a couple of weeks off, and get paid for the privilege either. This is not a gripe at the unfairness of it all when you are a freelancer; obviously there […]

Filed Under: Guest Articles, Your Small Business Tagged With: digital detox, enjoy vacation time, Freelance, planned vacation time, using a virtual assistant

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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