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ENDING SMALL BUSINESS FAILURE

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Top 21 Best Small Business Podcasts

August 31, 2020 By Melinda Emerson Leave a Comment

Top 21 Best Small Business Podcasts Open Graph

Since the Pandemic hit, many small business owners are trying to balance work life and their home life. With kids back to school at the kitchen table and my numerous Zoom calls in a day, one of my great escapes is going for a walk and listening to a great podcast. I don’t do it […]

Filed Under: Grow Your Business, Your Small Business Tagged With: award-winning podcast, bold black women entrerpeneurs, entrepreneurial pursuits, launch your own side hustle business, podcast for women entrepreneurs

The SmallBizChat Podcast: “Aisle Nine” Secrets for Effective Sales Copy with Sean McCool

August 27, 2020 By Melinda Emerson Leave a Comment

“Aisle Nine” Secrets for Effective Sales Copy with Sean McCool Featured Image

Sean McCool is an award-winning digital marketing consultant, strategist, and performance coach with 34 years of experience in sales, marketing, and copywriting. Sean is the founder of Sean McCool Consulting, where he helps companies worldwide build their digital presence, enhance customer experience, and ensure that online visitors ultimately convert to clients. Sean is also the […]

Filed Under: The SmallBizChat Podcast Tagged With: conversion goals, copywriting, effective sales funnel, hiring a copywriter, sales copy, tracking conversion, writing compelling copy

How to Promote Your Business Using Online Coupons and Deals

August 25, 2020 By Melinda Emerson Leave a Comment

How to Promote Your Business Using Online Coupons and Deals Open Graph

Have you got a business that you wish to promote online to increase sales and growth in revenue? Think of utilizing online coupons and deals, which will work as great sales tactics to promote your business in the digital world.  Coupons are an integral part of an online marketing strategy. The presence of coupons can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boosting your sales, coupons, happy customers, online deals, Promote your business

Ways to Manage Your Cash Flow as Your Small Business Grows

August 24, 2020 By Melinda Emerson Leave a Comment

One of the earliest lessons I learned in business was that balance sheets, and income statements are fiction and that cash flow is reality. It would be best if you learned quickly that metrics like profits, sales, or net worth don’t impact the day-to-day operations of a small business as actively as cash flow. But […]

Filed Under: 10 Things Lists, Cash Flow & Finance Tagged With: account receivable, cash flow goals, cash flow in my business, expense payments, small business cash flow

The SmallBizChat Podcast: Mastering Money Mindset with Vanessa A. Lindley

August 20, 2020 By Melinda Emerson Leave a Comment

Mastering Money Mindset with Vanessa A. Lindley Featured Image

Vanessa A. Lindley is a consultant, speaker, coach, and the CEO of The Lindley Consulting Group, LLC., a personal and professional development consultancy. Throughout her career, Vanessa has worked with brands including Citi, Chase, National Urban League, and the Children’s Aid Society. Vanessa is also a guest lecturer at Columbia University, the author of Achieve […]

Filed Under: The SmallBizChat Podcast Tagged With: build wealth, debt, emergency fund, financial planning, managing personal and business finances, money mindset, small business budget

August 2020 #SmallBizChat: How to Get Your Finances in Order Post-Covid

August 20, 2020 By Melinda Emerson Leave a Comment

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: maintain health and sanity, parents as better leaders, payroll check, school leadership, self-care, struggling businesses, unemployment due to covid-19

How to Use Video for More Traffic and Better Onsite SEO

August 18, 2020 By Melinda Emerson Leave a Comment

How to Use Video for More Traffic and Better Onsite SEO OG

Search engine optimization (SEO) is a popular term in marketing and business-building circles. It makes sense. If you can drive consistent organic traffic to your company’s website, you’ll have a much easier time generating quality leads for your business. In this article, we’ll take a look at what onsite SEO is (as opposed to off-site […]

Filed Under: Grow Your Business, Your Small Business Tagged With: onsite SEO efforts, search engine optimization, seo for small business, video, video content

How to Launch Revenue Revolution in Your Small Business Today

August 17, 2020 By Melinda Emerson Leave a Comment

How to Launch Revenue Revolution in Your Small Business Today Featured Image

The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of ten small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: COVID-19 marketing efforts, new content strategy, revenue revolution, search engine optimization, social media activities

The SmallBizChat Podcast: Becoming a Menopause Millionaire with Carole Hodges

August 13, 2020 By Melinda Emerson Leave a Comment

Becoming a Menopause Millionaire with Carole Hodges featured image

Carole Hodges is the founder and author of the Menopause Millionaire. She is a financial expert dedicated to helping women approach their relationship to money with self-confidence as they enter menopause. She is also a licensed insurance representative in California and Nevada and has worked as a financial services representative at MassMutual Greater Pacific. Carole […]

Filed Under: The SmallBizChat Podcast Tagged With: female business owners, managing personal and business finances, Menopause Millionaire, retirement fund, retirement savings plan, social security, succession planning

3 Types of Facebook Messenger Ads and Why You Need to Use Them

August 11, 2020 By Melinda Emerson Leave a Comment

3 Types of Facebook Messenger Ads and Why You Need to Use Them Featured Image

Facebook Messenger marketing has proven to be a very successful strategy for store owners and has a lot of promising potential for the future.  Here’s how you can build a Facebook Messenger campaign that gives your customers what they want while helping your store run more efficiently.  What is Facebook Messenger marketing? People are spending […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advertising on facebook, Facebook ads, facebook marketing, live chats, messenger chatbots

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]

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