The life of a solopreneur is a constant juggling act. There’s only one person running the show, so everything falls on you—from creating the product itself to marketing and advertising it. If you want your business to succeed, you need to jump at every opportunity to grow. But there are only so many hours in […]
How to Use Instagram Stories for Small Business
Small business owners have been using social media platforms to promote their businesses not only because they are free but because they are also super effective. The fact is social media is constantly evolving. I’m not just pertaining to the ever-changing algorithms but to the features being added regularly. And as social media sites add […]
The SmallBizChat Podcast: Living a Life of MORE with Michelle Washington
Dedicated to motivating, empowering, and uplifting women to live a life of MORE, Michelle Washington is the CEO of Women of MORE Organization, LLC, and the author of Women of MORE Magazine, which was featured by Harper’s Bazaar. In addition to hosting inspiring events and highlighting women at the top of their game through […]
The 5 Things Your Online Business Needs to Focus on During the Coronavirus Pandemic
If you worked from home before this novel coronavirus hit the world hard, a lot of people assume you got off lucky. After all, you are just doing what you did before, right? With blogs and online businesses being lucrative money-makers for thousands of people, no one seems to notice that we are being affected […]
Developing the Optimal Sales Mindset
In order to be effective at selling anything, you need to know what you are selling, have a focused target, and a heart for your customer. But what really separates the best salespeople from the pack? Their sales mindset. They are motivated to sell. They fundamentally identify with the product or service they are selling, […]
The SmallBizChat Podcast: Small Business Taxes Made Easy with Eva Rosenberg
Tax expert Eva Rosenberg is a certified public accountant, reputed tax writer, and the founder of TaxMama.com, with over thirty years of experience in the financial sector. Eva is the author of multiple books on taxes, including The Tax Anxiety Xperience – a T.A.X. Planning Guide, Deduct Everything!, and Small Business Taxes Made Easy, which […]
5 of the Best eCommerce Marketing Strategies to Explode Your Sales
eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered. eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]
5 Powerful Tips to Help You Become a Successful Freelancer
Most small businesses start today as a side hustle first. While some Americans have shifted to independent temporarily, more have shifted to make it their full-time careers. According to the Freelancing in America Survey, 35 % of U.S. workers are now freelancing. In 2019, 57 million people worked as freelancers. We can see this number […]
The SmallBizChat Podcast: Avoid Decision Disasters with Gleb Tsipursky
Gleb Tsipursky, Ph.D., known as the Disaster Avoidance Expert, is a thought leader, cognitive neuroscientist, coach, public speaker, consultant, and the CEO of Disaster Avoidance Experts, LLC. Gleb uses his insights and expertise in behavioral economics and neuroscience to help business leaders improve their judgment to make better decisions and ultimately avoid disaster. He is […]
5 Challenges for Women in Business in 2020
It’s good to appreciate just how much cultural progress has been made since the turn of the millennium because make no mistake: things are markedly better than they were. Sexual harassment in the workplace, for instance, has gone from something to be discussed only in back rooms under non-disclosure agreements to issue companies are expected […]
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