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The SmallBizChat Podcast: Driving Online Sales Success with Neil Patel

March 12, 2020 By Melinda Emerson Leave a Comment

Driving Online Sales Success 1200 x 1200

Recognized by President Obama as a Top 100 entrepreneur under 30, Neil Patel is a highly regarded expert in the online marketing space who has helped brands grow their marketing capabilities, including Amazon, Microsoft, Airbnb, Google, and SalesForces. Neil is the co-founder of Neil Patel Digital and Crazy Egg as well as the founder Kissmetrics. […]

Filed Under: The SmallBizChat Podcast Tagged With: business podcasts, email lists, online marketing strategies, paid advertising, podcast, sales conversion, website traffic

How to Improve Your Site’s User Experience and Boost Conversions

March 10, 2020 By Melinda Emerson Leave a Comment

How to Improve Your Site’s User Experience and Boost Conversions Featured Image

Studies have shown that 55% of consumers spend around 15 seconds on a website before they decide to click away. Why? Well, because people have options. With just under 200 million active websites, if your potential customer doesn’t get what they’re looking for on your site, they can easily turn to any one of your […]

Filed Under: Grow Your Business, Your Small Business Tagged With: call to action, conversion rates, landing pages, user experience, website, website design

10 Ways to Develop a Sales Process in a Service Business

March 9, 2020 By Melinda Emerson Leave a Comment

10 Ways to Develop a Sales Process in a Service Business OG

For the last year, I’ve been teaching my Fix Your Business Book Curriculum to entrepreneurs in the construction industry in Philadelphia. One of the biggest challenges they needed help with was sales and marketing. That made me think that what I shared with them could be helpful to any service business. In any business, you […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: effective sales plan, fix your business, running your small business, sales process, winning proposal

The SmallBizChat Podcast: Where Can I Get Some Money?

March 5, 2020 By Melinda Emerson Leave a Comment

Where Can I Get Some Money? Featured

So you are starting a business… now, how are you going to fund it?  When it comes to the monetary aspects of building your brand, it is crucial to go into the process knowledgeably. Whether it be applying for a loan, entering a pitch competition, or reaching out through a crowdfunding campaign, seeking funding for […]

Filed Under: The SmallBizChat Podcast Tagged With: acquiring a loan, building your brand, crowdfunding campaign, loan, SBA, small business loans, small business owners, starting your business

3 Simple Local SEO Tips to Grow Your Small Business in 2020

March 3, 2020 By Melinda Emerson Leave a Comment

3 Simple Local SEO Tips to Grow Your Small Business in 2020 Featured Image

Let’s be real. Growing a small business is no easy endeavor. The same holds true for local SEO and ranking a business in Google’s search results. Increased competition, dynamic algorithm changes, and ever-evolving SEO best practices can make search engine marketing for SMBs a part-time job in itself. Fortunately, there are several ways in which […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google business listings, Google search, local SEO, local SEO tips, seo strategies

Do You Have a Website Built for Conversion?

March 2, 2020 By Melinda Emerson Leave a Comment

Do You Have a Website Built for Conversion? featured image

Getting traffic to your website is one task, but getting those visitors to convert into customers is yet another. If you’re seeing a decent amount of website traffic, but aren’t getting the sales you want, you need to examine how your website is built. Consider the following questions and tweak your website strategy accordingly. Your […]

Filed Under: Grow Your Business, Your Small Business Tagged With: bounce rate, conversion rate, conversion rate optimization, website conversion, website traffic

The SmallBizChat Podcast: Ode to Kobe

February 27, 2020 By Melinda Emerson Leave a Comment

Ode to Kobe

Kobe Bryant may be known for his athletic abilities, but the truth is that beyond his basketball skills, Kobe had notable strengths in the areas of business and leadership. As someone who has lived in Philadelphia for several years and worked as a television producer in the area, I have a lot of memories related […]

Filed Under: The SmallBizChat Podcast Tagged With: business growth, career development, honor, Kobe Bryant Legacy, Kobe Bryant's leadership qualities, mindset, personal growth

February 2020 #SmallBizChat: Getting Ready for 2020 Taxes, Become a Women of More and Building a Successful Affiliate Deal

February 27, 2020 By Melinda Emerson Leave a Comment

February 2020 #SmallBizChat: Getting Ready for 2020 Taxes, Become a Women of More and Building a Successful Affiliate Deal Featured Image

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss.  Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Affiliate program, new tax laws, online product business, personal accountability, SECURE Act, sustainable business model, Taxpayer Certainty and Disaster Tax Relief Act

7 Important Considerations in Running Highly Effective Real-time Meetings

February 25, 2020 By Melinda Emerson Leave a Comment

7 Important Considerations in Running Highly Effective Real-time Meetings OG

Running remote meetings is now a way of life in business. With it becoming increasingly likely that teams are spread out across locations and time zones, with some members office-based but others working remotely, the reality is that these types of meetings, rather than the face-to-face, round-a-table kind, are becoming the norm. And like any […]

Filed Under: Teams, Your Small Business Tagged With: meetings agenda, online meetings, remote meetings, remote team, running remote meetings

4 Ways to Ensure the Consistent Quality in Your Small Business

February 24, 2020 By Melinda Emerson Leave a Comment

4 Ways to Ensure the Consistent Quality in Your Small Business OG

High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue.  Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business processes, consistent quality, quality in business, small business, supply chain

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Latest #SmallBizChat

SmallBizLady Summer Reading List 2025

Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]

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