Recognized by President Obama as a Top 100 entrepreneur under 30, Neil Patel is a highly regarded expert in the online marketing space who has helped brands grow their marketing capabilities, including Amazon, Microsoft, Airbnb, Google, and SalesForces. Neil is the co-founder of Neil Patel Digital and Crazy Egg as well as the founder Kissmetrics. […]
How to Improve Your Site’s User Experience and Boost Conversions
Studies have shown that 55% of consumers spend around 15 seconds on a website before they decide to click away. Why? Well, because people have options. With just under 200 million active websites, if your potential customer doesn’t get what they’re looking for on your site, they can easily turn to any one of your […]
10 Ways to Develop a Sales Process in a Service Business
For the last year, I’ve been teaching my Fix Your Business Book Curriculum to entrepreneurs in the construction industry in Philadelphia. One of the biggest challenges they needed help with was sales and marketing. That made me think that what I shared with them could be helpful to any service business. In any business, you […]
The SmallBizChat Podcast: Where Can I Get Some Money?
So you are starting a business… now, how are you going to fund it? When it comes to the monetary aspects of building your brand, it is crucial to go into the process knowledgeably. Whether it be applying for a loan, entering a pitch competition, or reaching out through a crowdfunding campaign, seeking funding for […]
3 Simple Local SEO Tips to Grow Your Small Business in 2020
Let’s be real. Growing a small business is no easy endeavor. The same holds true for local SEO and ranking a business in Google’s search results. Increased competition, dynamic algorithm changes, and ever-evolving SEO best practices can make search engine marketing for SMBs a part-time job in itself. Fortunately, there are several ways in which […]
Do You Have a Website Built for Conversion?
Getting traffic to your website is one task, but getting those visitors to convert into customers is yet another. If you’re seeing a decent amount of website traffic, but aren’t getting the sales you want, you need to examine how your website is built. Consider the following questions and tweak your website strategy accordingly. Your […]
The SmallBizChat Podcast: Ode to Kobe
Kobe Bryant may be known for his athletic abilities, but the truth is that beyond his basketball skills, Kobe had notable strengths in the areas of business and leadership. As someone who has lived in Philadelphia for several years and worked as a television producer in the area, I have a lot of memories related […]
February 2020 #SmallBizChat: Getting Ready for 2020 Taxes, Become a Women of More and Building a Successful Affiliate Deal
#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]
7 Important Considerations in Running Highly Effective Real-time Meetings
Running remote meetings is now a way of life in business. With it becoming increasingly likely that teams are spread out across locations and time zones, with some members office-based but others working remotely, the reality is that these types of meetings, rather than the face-to-face, round-a-table kind, are becoming the norm. And like any […]
4 Ways to Ensure the Consistent Quality in Your Small Business
High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue. Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]
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