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You are here: Home / Archives for Branding & Marketing

18 Things You Should Know Before Starting An Ecommerce Business

March 15, 2021 By Melinda Emerson Leave a Comment

18 Things You Should Know Before Starting An Ecommerce Business OG

It’s exciting to start a new business online, but there are a few things that you need to know before diving in. You must identify a target customer, do market research, write a business plan, create a brand and develop descriptions of your products and services. It takes money, motivation, consistent effort, and technical know-how […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: ecommerce business, ecommerce business owner, ecommerce store, online store, start a new business online

Resiliency Planning for Small Business

March 16, 2021 By Melinda Emerson Leave a Comment

Resiliency Planning for Small Business OG

Resiliency is defined as the ability of a system or organization to absorb stress, respond or recover functionality from a crisis or disrupted process and thrive in altered circumstances. The 2020 pandemic has taught us what it’s like to be slammed by an unimaginable crisis and has illuminated the insecurity of supply chains, healthcare, and […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: being brilliantly resilient, digital transformation, resiliency planning, resilient small business, SMALL BUSINESS RESILIENCY PLAN OUTLINE

10 Email Marketing Best Practices to Improve Digital Marketing ROI

March 8, 2021 By Melinda Emerson Leave a Comment

10 Email Marketing Best Practices to Improve Digital Marketing ROI OG

Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: digital marketing, email marketing, email subscribers, small business email marketing, welcome email

How to Grow Your Small Business with Email Marketing

March 1, 2021 By Melinda Emerson Leave a Comment

How to Grow Your Small Business with Email Marketing OPEN GRAPH

If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: effective marketing strategy for small business, email list, email marketing, email service provider, small business email marketing

Building a Sales Funnel that Turns Prospects Into Lifelong Customers

February 22, 2021 By Melinda Emerson Leave a Comment

Building a Sales Funnel that Turns Prospects Into Lifelong Customers Open Graph

Modern consumers are smart. They invest significant time researching content across channels before deciding to ditch your competitors and buy from you. But if done correctly, you can build a sales funnel that turns more prospects into lifelong customers. Let’s show you how! Knowing what your customers are searching for is important to create the […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: building a sales funnel, Building a successful sales funnel, effective sales funnel, Email Nurture Campaign, lifelong customers

February 2021 #Smallbizchat: The State of Small Business Recovery

February 18, 2021 By Melinda Emerson Leave a Comment

February 2021 #Smallbizchat_ The State of Small Business RecoveryFeatured Image

#Smallbizchat Podcast LIVE is a monthly video show where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business vision, Entrepreneurial Stress, leadership, make your business tronger, power of your anxiety, scaling a business

12 Steps to Creating Copy that Sells

February 15, 2021 By Melinda Emerson Leave a Comment

12 Steps to Creating Copy that Sells Open Graph

If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells. Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create buyer persona, creating sales copy, landing pages, Write Irresistible Headlines, writing a great sales copy

Small Business Guide to Building High Converting Landing Pages

February 8, 2021 By Melinda Emerson Leave a Comment

Small Business Guide to Building High Converting Landing Pages Featured Image

Want to know how you can generate more sales leads through your website? A high converting landing page is the answer. Easier said than done—creating highly effective landing pages requires more than what you may think. For a landing page to be effective, it goes well beyond designing a webpage, filling the text boxes with […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: creating a landing page, great landing page, marketing campaign, use heatmaps, user interaction on landing pages

Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing

February 23, 2021 By Melinda Emerson Leave a Comment

Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing Open Graph

A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest.   Yes, it can be challenging […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, email marketing effectiveness, email marketing statistics, personalized email experiences, potential of email marketing

10 Ways to Monetize a Podcast

February 9, 2021 By Melinda Emerson Leave a Comment

10 Ways to Monetize a Podcast OG

A podcast is a series of episodes of digital audio files that anyone can download to their operating device for listening based on their personal consumption. In this day and age of digital media, we have become very familiar with online streaming platforms for our entertainment. The podcast is a fresh new addition to it. Though […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: monetize ayour podcast, podcast monetization, podcast paid membership, podcast strategy, Podcatchers, Uploading videos on YouTube

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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