It’s getting harder and harder to reach your audience online these days. Emails are going unopened. Social media newsfeeds are getting more clogged, making it harder for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with […]
How to create lead magnets for your small business
Guest Article Leads magnets are undeniably one of the most efficient and gainful ways to collect contact information from your website. By offering something valuable to potential customers in exchange for their email address or cell phone number, you create a mutually beneficial scenario – making internet users more likely to trust you with their […]
4 Ways to Ensure the Consistent Quality in Your Small Business
High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue. Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]
Protecting Your Intellectual Property Is More Important than Ever
When you see or hear the abbreviation “IP,” it stands for Intellectual Property. IP is a key asset in a small business. Simply put, intellectual property is the ownership of concepts, processes, and ideas, as opposed to physical property which characterizes a tangible asset. IP is fast becoming the major delineator among business owners who […]
6 SEO Tips for Start-ups and Small Businesses
You may not realize it, but there are actually several reasons why you will want to consider making use of SEO for your small business. By ensuring that you know exactly what you are doing, you can make the most out of your SEO endeavor, and this is something that any smaller business can benefit […]
5 Things Online Entrepreneurs Must Learn to Stay Ahead of Competition
Often, we get asked by entrepreneur online business owners, “how do I beat the competition and steer ahead.” It’s a question that has remained the center of debate for many years. Businesses invest intensely to achieve their competitive edge but sometimes no matter how good their product is or how big of a name they […]
How to Leverage Live Streaming to Grow Your Business
Video is the #1 marketing tool for small businesses today, and live video is even more powerful. Live streaming has evolved to where you can be live on almost any platform. Social media platforms like Facebook, YouTube, Twitter, Instagram, LinkedIn, TikTok, and Snapchat offer live streaming capabilities. According to Wikipedia, live streaming refers to online […]
10 Ways to Promote Your Business Brand in 2020
Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]
10 Tips To Not Let Email Overwhelm Your Sales Efforts
Are you letting email overwhelm your sales efforts? Here are 10 tips to break free from email overwhelm and turn your email process into a selling machine!
20 Ways to Attract Customers Without Paying for Ads for 2020
Acquiring customers is key to staying in business. It’s like fuel for the engine. Some say attracting customers is more art than science. But here’s the deal: once you develop an organized sales process, that includes drives quality leads into your sales funnel, nurturing them and then getting on the phone, zoom or in a […]
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