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You are here: Home / Archives for Branding & Marketing

5 Ways Customer Personas Help Increase Sales

June 9, 2020 By Melinda Emerson Leave a Comment

5 Ways Customer Personas Help Increase Sales OG

Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create customer personas, Create Effective Strategies, customer personas, How to Reach Prospects, Using customer personas

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020

June 2, 2020 By Melinda Emerson Leave a Comment

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020 Open Graph

Small businesses have a lot on their plate to maintain and strengthen their position in the market,  build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition.  Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: search engine optimization, search engine ranking, SEO strategy, SEO tools, small-scale business owner

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing

May 26, 2020 By Melinda Emerson Leave a Comment

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing Open Graph

Marketing is essential to your business, not failing. But marketing tactics don’t always work.  You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn?  I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create a LinkedIn company page, extract email addresses from LinkedIn, LinkedIn Marketing strategy, LinkedIn Sales Navigator Generate Leads, optimizing LinkedIn profile

How to Have a Digital Marketing Strategy in Uncertain Times

April 22, 2020 By Melinda Emerson Leave a Comment

How to Have a Digital Marketing Strategy in Uncertain Times OPEN GRAPH

Last week, I had a great opportunity to share my latest webinar, Creating a Digital Marketing Strategy in these Uncertain Times as part of the Verizon Small Business Webinar Series. I was so inundated with questions at the end of my talk that I promised to answer the remaining questions this week on my blog. […]

Filed Under: Branding & Marketing, Q & A Interview Tagged With: digital marketing strategy, lead magnets, LinkedIn Generation Ads, mixmax, social media campaign, Verizon Small Business Webinar Series

15 Ways to Create Highly Effective Landing Pages

April 27, 2020 By Melinda Emerson Leave a Comment

15 Ways to Create Highly Effective Landing Pages Open Graph

In the current pandemic all of us need to develop new ways to sell online. The best way to highlight your services or products online is with landing pages. We’ve all clicked through an interesting ad on Facebook looking for more information only to find yourself on a lame landing page that you abandoned it […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: build your sign-ups, clear calls to action, conversion goals, effective landing pages, irresistible offer, landing pages, sales funnel

How to Generate B2B Leads in 2020

April 28, 2020 By Melinda Emerson Leave a Comment

How to Generate B2B Leads in 2020 OG final

New leads are the lifeblood of your company. When you’re running a B2B company, each new lead could represent a huge amount of revenue. Because of the disproportionately large amount of work that usually goes into finding new B2B leads, lead generation is one of the most frustrating activities you can do! It’s time to […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: B2B lead generation ideas, B2B new leads, generate more leads, lead generation strategy, running a B2B company

8 Growth Hacks For Your Small Business You Can Try Today

April 14, 2020 By Melinda Emerson Leave a Comment

8 Growth Hacks for Your Small Business You Can Try Today Featured Image

Looking to grow your small business? Here are some growth hacks that you can try today! A vast majority of small business giants have admittedly succeeded, thanks to growth hacks. Just take look at companies like Airbnb, Quora, and Evernote. Smart and successful growth hacking relies on clever software used to implement lead acquisition and […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content media strategy, Email list-building growth-hacks, growth hacks, Retargeting Strategy, ultimate growth hack

3 Tools Your Small Business Needs to Have More Clients

April 7, 2020 By Melinda Emerson Leave a Comment

3 Tools Your Small Business Needs to Have More Clients OG

There’s no doubt that every company, either an enterprise or a solopreneur, is in constant need of clients. Clients drive your business, help you succeed, and grow the revenue. Thus, your aim is to grab as many clients as possible.  Yet, finding clients may be a stunning and time-consuming task. Firstly, you cannot find ready-made […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: a clean email list, email verifier, finding clients, generate leads, Saas platforms, sender reputation, sending emails right

How to Leverage Facebook Ads for Your Small Business

March 16, 2020 By Melinda Emerson Leave a Comment

How to Leverage Facebook Ads for Your Small Business Open Graph

It’s getting harder and harder to reach your audience online these days. Emails are going unopened. Social media newsfeeds are getting more clogged, making it harder for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with […]

Filed Under: Branding & Marketing, Social Media Tagged With: Facebook ads, Facebook Advertising campaign, Facebook users, leverage facebook ads, marketing your business

How to create lead magnets for your small business

August 14, 2018 By Melinda Emerson Leave a Comment

Guest Article Leads magnets are undeniably one of the most efficient and gainful ways to collect contact information from your website. By offering something valuable to potential customers in exchange for their email address or cell phone number, you create a mutually beneficial scenario – making internet users more likely to trust you with their […]

Filed Under: Branding & Marketing, Guest Articles, Starting A Small Business Tagged With: create a lead magnet, generate leads, lead magnet

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Latest #SmallBizChat

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In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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