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You are here: Home / Archives for Branding & Marketing

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

Optimize Your Website to Win, Grow, and Retain Customers OG

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

6 Strategies to Help You Increase Online Sales Open Graph

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing strategies, ecommerce business, effective landing pages, organic traffic, website visitors

Ways to Find a Unique Selling Proposition for Your Small Business

September 28, 2020 By Melinda Emerson Leave a Comment

Ways to Find a Unique Selling Proposition for Your Small Business OG

Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors.  This is where your unique selling proposition comes into play. It’s about looking […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promise, brand story, competition, competitive advantage, develop your unique selling proposition, set apart your small business

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season

September 21, 2020 By Melinda Emerson Leave a Comment

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season Open graph

Labor Day just passed. Not only are kids back in school, but the holiday shopping season is fast approaching. But this year will be extra complicated. Due to the pandemic and shut down, supply chains are disrupted, and there are lots of cash flow shortfalls. A lot of small businesses have been trying to keep […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best holiday sales tip, Black Friday, cyber Monday, holiday-themed blog content, regular shipping, urgent shipping

How Small Businesses Can Bounce Back After Legal Trouble

September 22, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Bounce Back After Legal Trouble Featured Image

If you are a small business owner that is trying to recover after a legal setback, there are a lot of things to consider and keep in mind. Sometimes the legal troubles are unintentional or unlucky, and in order for a business to recover, it’s important to take the appropriate measures in order to bounce […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: avoid legal troubles, contract disputes, legal setbacks, restore your reputation, trademark issues

How to Launch Revenue Revolution in Your Small Business Today

August 17, 2020 By Melinda Emerson Leave a Comment

How to Launch Revenue Revolution in Your Small Business Today Featured Image

The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of ten small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: COVID-19 marketing efforts, new content strategy, revenue revolution, search engine optimization, social media activities

How to Promote Your Business Using Online Coupons and Deals

August 25, 2020 By Melinda Emerson Leave a Comment

How to Promote Your Business Using Online Coupons and Deals Open Graph

Have you got a business that you wish to promote online to increase sales and growth in revenue? Think of utilizing online coupons and deals, which will work as great sales tactics to promote your business in the digital world.  Coupons are an integral part of an online marketing strategy. The presence of coupons can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boosting your sales, coupons, happy customers, online deals, Promote your business

3 Types of Facebook Messenger Ads and Why You Need to Use Them

August 11, 2020 By Melinda Emerson Leave a Comment

3 Types of Facebook Messenger Ads and Why You Need to Use Them Featured Image

Facebook Messenger marketing has proven to be a very successful strategy for store owners and has a lot of promising potential for the future.  Here’s how you can build a Facebook Messenger campaign that gives your customers what they want while helping your store run more efficiently.  What is Facebook Messenger marketing? People are spending […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advertising on facebook, Facebook ads, facebook marketing, live chats, messenger chatbots

A Step-by-Step Guide to Creating a Winning Business Proposal

August 4, 2020 By Melinda Emerson Leave a Comment

A Step-by-Step Guide to Creating a Winning Business Proposal Open Graph

If you’re involved in the sales process in your company, you probably know about the value of business proposals. They let you show what you do, how you can help the client, and how much it’s all going to cost them. The problem is, business proposals aren’t that fun, at least not the process of […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business proposals, conversions, high-converting business proposal, pricing methods, social proof

How to Create Effective Social Media Guidelines for Your Business

July 21, 2020 By Melinda Emerson Leave a Comment

How to Create Effective Social Media Guidelines for Your Business Featured Image

Social Media Guidelines and Businesses go hand in hand. Even if the company is not on social media, your employees who are on these platforms play a major role in building the image of your company. Social Media Guidelines work according to some rules, which can be related to law or legal protection. However, these […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: cyber security, online reputation, social media industry, social media platforms, social media style guide

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In this episode, Melinda Emerson engages in an insightful conversation with guests, Jared Kallen and Trae Bodge, sharing their favorite podcasts and indispensable business apps, providing listeners with fresh resources for their entrepreneurial journey. The episode continues with a look at favorite old school marketing tips and impactful business books, offering a blend of classic […]

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