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You are here: Home / Archives for Branding & Marketing

How Small Businesses Can Bounce Back After Legal Trouble

September 22, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Bounce Back After Legal Trouble Featured Image

If you are a small business owner that is trying to recover after a legal setback, there are a lot of things to consider and keep in mind. Sometimes the legal troubles are unintentional or unlucky, and in order for a business to recover, it’s important to take the appropriate measures in order to bounce […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: avoid legal troubles, contract disputes, legal setbacks, restore your reputation, trademark issues

How to Launch Revenue Revolution in Your Small Business Today

August 17, 2020 By Melinda Emerson Leave a Comment

How to Launch Revenue Revolution in Your Small Business Today Featured Image

The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of ten small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: COVID-19 marketing efforts, new content strategy, revenue revolution, search engine optimization, social media activities

How to Promote Your Business Using Online Coupons and Deals

August 25, 2020 By Melinda Emerson Leave a Comment

How to Promote Your Business Using Online Coupons and Deals Open Graph

Have you got a business that you wish to promote online to increase sales and growth in revenue? Think of utilizing online coupons and deals, which will work as great sales tactics to promote your business in the digital world.  Coupons are an integral part of an online marketing strategy. The presence of coupons can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boosting your sales, coupons, happy customers, online deals, Promote your business

3 Types of Facebook Messenger Ads and Why You Need to Use Them

August 11, 2020 By Melinda Emerson Leave a Comment

3 Types of Facebook Messenger Ads and Why You Need to Use Them Featured Image

Facebook Messenger marketing has proven to be a very successful strategy for store owners and has a lot of promising potential for the future.  Here’s how you can build a Facebook Messenger campaign that gives your customers what they want while helping your store run more efficiently.  What is Facebook Messenger marketing? People are spending […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advertising on facebook, Facebook ads, facebook marketing, live chats, messenger chatbots

A Step-by-Step Guide to Creating a Winning Business Proposal

August 4, 2020 By Melinda Emerson Leave a Comment

A Step-by-Step Guide to Creating a Winning Business Proposal Open Graph

If you’re involved in the sales process in your company, you probably know about the value of business proposals. They let you show what you do, how you can help the client, and how much it’s all going to cost them. The problem is, business proposals aren’t that fun, at least not the process of […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business proposals, conversions, high-converting business proposal, pricing methods, social proof

How to Create Effective Social Media Guidelines for Your Business

July 21, 2020 By Melinda Emerson Leave a Comment

How to Create Effective Social Media Guidelines for Your Business Featured Image

Social Media Guidelines and Businesses go hand in hand. Even if the company is not on social media, your employees who are on these platforms play a major role in building the image of your company. Social Media Guidelines work according to some rules, which can be related to law or legal protection. However, these […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: cyber security, online reputation, social media industry, social media platforms, social media style guide

How to Use Instagram Stories for Small Business

July 13, 2020 By Melinda Emerson Leave a Comment

Small business owners have been using social media platforms to promote their businesses not only because they are free but because they are also super effective. The fact is social media is constantly evolving. I’m not just pertaining to the ever-changing algorithms but to the features being added regularly.  And as social media sites add […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: benefits of Instagram Stories, engage your audience, find your story, instagram marketing, instagram stories

Developing the Optimal Sales Mindset

July 6, 2020 By Melinda Emerson Leave a Comment

Developing the Optimal Sales Mindset Featured Image

In order to be effective at selling anything, you need to know what you are selling, have a focused target, and a heart for your customer. But what really separates the best salespeople from the pack? Their sales mindset. They are motivated to sell. They fundamentally identify with the product or service they are selling, […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: clients best interest, optimal sales mindset, qualify your customers, salespeople, scarcity mindset

5 of the Best eCommerce Marketing Strategies to Explode Your Sales

June 30, 2020 By Melinda Emerson Leave a Comment

5 of the Best eCommerce Marketing Strategies to Explode Your Sales Featured Image

eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered.  eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: eCommerce Marketing Tips, ecommerce strategy, email marketing, novel eCommerce strategies, Word-of-mouth Marketing

5 Ways Customer Personas Help Increase Sales

June 9, 2020 By Melinda Emerson Leave a Comment

5 Ways Customer Personas Help Increase Sales OG

Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create customer personas, Create Effective Strategies, customer personas, How to Reach Prospects, Using customer personas

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Secure PR for Small Businesses with Michelle Songy

In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value […]

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