If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]
7 Ways to Jump-start Your 2023 Small Business Marketing
We’re heading for the last quarter of the calendar year, and it’s a busy one. Holiday sales can make up a big chunk of your annual revenue as a small business owner! While you’re probably preparing for the holiday season right now, today I want to encourage you to think even further ahead. In the […]
7 Steps to Prepare for Holiday Season Sales
It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]
10 Dos and Don’ts of Working with Micro-Influencers
In my last article, I started a two-part series on working with micro-influencers and why it’s so beneficial for small business owners to do so. We learned that: Micro-influencers are people with 1,000 to 100,000 followers on a social media platform who create content for a targeted niche audience. If your niche audience aligns, micro-influencers […]
How to Work with Micro-Influencers
Eighty percent of marketers say influencer marketing is effective, and 89 percent say it works just as well (if not better) than other marketing channels. Seventy-one percent of marketers say the quality of customers and traffic from influencer marketing is better than other sources. This post is part one of a two-part series on how […]
14 Steps to Effective Sales Outreach Strategy
There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must: Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]
3 Tips to Boost Your Ecommerce Site Performance
Doing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms. While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for improvement. No matter […]
Boost Your Small Business Marketing with the 4 M’s
When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]
How to Use Social Media to Convert Sales Part 1
Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]
How to Use Social Media to Convert Sales Part 2
In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]
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