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You are here: Home / Archives for Branding & Marketing

How to Work with Micro-Influencers

August 15, 2022 By Melinda Emerson Leave a Comment

How to Work with Micro-Influencers Featured Image

Eighty percent of marketers say influencer marketing is effective, and 89 percent say it works just as well (if not better) than other marketing channels. Seventy-one percent of marketers say the quality of customers and traffic from influencer marketing is better than other sources. This post is part one of a two-part series on how […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advocates and ambassadors, benefits of working with influencers, build your young brand, influencer marketing, potential influencers

14 Steps to Effective Sales Outreach Strategy

August 8, 2022 By Melinda Emerson Leave a Comment

14 Steps to Effective Sales Outreach Strategy OG

There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must:  Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: close a sale, CRM, sales channels, sales outreach strategy, social media presence

3 Tips to Boost Your Ecommerce Site Performance

February 16, 2021 By Melinda Emerson Leave a Comment

3 Tips to Boost Your Ecommerce Site Performance Open Graph

Doing business has changed dramatically since the inception of the ecommerce market. Customers nowadays no longer need to visit brick-and-mortar stores to shop, all thanks to a wide array of available online stores and platforms.  While ecommerce made shopping a streamlined, easy experience for consumers, there’s still a lot of room for improvement. No matter […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: ecommerce business, ecommerce site performance, ecommerce success, ecommerce website, mobile-friendly website

Boost Your Small Business Marketing with the 4 M’s

January 25, 2021 By Melinda Emerson Leave a Comment

When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. One way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boost your small business, cost-effective marketing tool, main goals of marketing, small business marketing strategy, success of your small business

How to Use Social Media to Convert Sales Part 1

March 7, 2022 By Melinda Emerson Leave a Comment

Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: affiliate shopping, sell through Instagram, sell through posts, Selling on Facebook, use social media to convert sales

How to Use Social Media to Convert Sales Part 2

March 14, 2022 By Melinda Emerson Leave a Comment

How to Use Social Media to Convert Sales Part 2 Open Graph

In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: LinkedIn Ads, LinkedIn Learning, LinkedIn posts, pinterest, social media conversions, Twitter Ads

How to Define Your Niche Target Customer

February 7, 2022 By Melinda Emerson Leave a Comment

Defining your niche target customer can be a real challenge for a small business owner. Still, once you have a clear idea of who your target customer is, it will enable you to develop content and marketing messages that will resonate with them. This is important because every small business has two challenges: limited time […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create customer personas, customer persona, finding your niche, good niche, niche target customer, target customer

How to Win Big and Boost Sales in 2022

January 3, 2022 By Melinda Emerson Leave a Comment

Increasing sales is crucial to your brand’s growth. But the truth is, with each passing year, it’s becoming harder to meet the sales target. Those of you in business who manage sales know this already and might be wondering if there’s a way to seamlessly increase sales from the available revenue streams. As we embark […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Cart Abandonment Email Campaign, crush your sales goals, Direct to consumer marketing, highly converting landing pages, personalized marketing strategy, sales strategies

8 Ways To Make Your Website Accessible

November 16, 2021 By Melinda Emerson Leave a Comment

8 Ways To Make Your Website Accessible OG

One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best website experience, creating an effective website, great user experience, web accessibility tips, website conversion

November 2021 #Smallbizchat: The Ultimate Marketing Engine and Finding Money for Your Small Business

November 11, 2021 By Melinda Emerson Leave a Comment

November 2021 #Smallbizchat: The Ultimate Marketing Engine and Finding Money for Your Small Business Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: funding, online entrepreneurs, subscription programs, target marketing, ultimate marketing engine, Unlock Untapped Markets

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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