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You are here: Home / Archives for Branding & Marketing

5 Digital Marketing Strategies to Drive Your Sales

June 1, 2021 By Melinda Emerson Leave a Comment

5 Digital Marketing Strategies to Drive Your Sales Featured Image

The eagerness to increase sales stimulates online retailers to resort to various tools. They do their best to ensure that their precious time and resources are not wasted; this involves more than writing a few blog posts and occasional social media publications. Professionals can speed up their website performance, improve product lines, make the most […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: chatbot, digital marketing tips, Internet retailers, marketing strategy, online retailers

Blogging for Business Part II: Monetizing a Blog

May 24, 2021 By Melinda Emerson Leave a Comment

Blogging for Business Part II_ Monetizing a Blog OG

Content is King. If you build a blog that consistently gives valuable advice that improves the life or business or your target customer, you will have more customers than you can handle. In Part I of this series, we discussed how to launch a blog. Once you’ve put in the hard work to build up […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: monetization of a blog, monetization strategy, monetizing a blog, Optimizing your blog, SEO plug-ins

5 Steps to Hiring Your First Salesperson the Right Way

May 31, 2021 By Melinda Emerson Leave a Comment

5 Steps to Hiring Your First Salesperson the Right Way OG

As a small business owner, there is a lot on your plate. You are the marketing person, the salesperson, the bookkeeper, and the overall strategist and planner. Whew… it’s a lot! But as you begin to grow your business, you want to think about outsourcing or hiring to fill some of those duties to move […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Customer Relationship Management, developing your sales process, hire your first salesperson, professional salesperson, sales cycle

How Video Content Marketing Can Improve Your SEO

May 18, 2021 By Melinda Emerson Leave a Comment

How Video Content Marketing Can Improve Your SEO OG

Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, small business video marketing, video content marketing, video marketing, video marketing strategy for your business

How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business

May 25, 2021 By Melinda Emerson Leave a Comment

How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business OG

Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere.  When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email content, email marketing, guerrilla marketing, guerrilla marketing campaign, guerrilla marketing email

How to Send an Effective Email to Anyone

May 3, 2021 By Melinda Emerson Leave a Comment

How to Send an Effective Email to Anyone OG

In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: Bad emails, email marketing techniques, proofread your email copy, send an email, subject lines

How to Convert Clients by Focusing on Abandoned Carts

April 27, 2021 By Melinda Emerson Leave a Comment

How to Convert Clients by Focusing on Abandoned Carts Featured Image

On average, only three out of ten shopping carts make it through the full sales process. That leaves a whopping 70% of business sitting in limbo as abandoned carts. We see it as an unavoidable fact, but there’s a lot we can do to reclaim those clients. You’ll never convince every client to rethink their […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: cart abandonment tactics, competitor deals, Prevent Cart Abandonment, retargeting, top cause of cart abandonment

3 Strategies to Boost Small Business Growth

April 12, 2021 By Melinda Emerson Leave a Comment

3 strategies to boost small business growth

Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business, Social Media Tagged With: email marketing, grow your small business, online sales, online sales strategies, selling online, small business growth, social media marketing

5 Marketing Ideas to Drive Post-Pandemic Retail Sales

April 20, 2021 By Melinda Emerson Leave a Comment

5 Marketing Ideas to Drive Post-Pandemic Retail Sales OG

With pandemic updates still taking up quite a bit of the news machine’s time, sometimes it’s still hard to even imagine a world that’s different from the one COVID-19 has created today. But businesses and retailers will one day be moving to a new normal that is similar to that old normal we all crave. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boost in online sales, online marketing, online shopping, post-pandemic plan, retail business, retail business marketing plan

5 Ways TikTok Can Help Your Small Business

March 23, 2021 By Melinda Emerson Leave a Comment

5 Ways TikTok Can Help Your Small Business OG

TikTok has been around for quite a few years, and it has reached an unprecedented level of success and popularity. Based on publicly available data up to 25 January 2021, TikTok has 689 million monthly active users. But how can TikTok help your small business? Reactions, challenges, tutorials, lip-syncing videos, pet videos – you choose! […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Brand Awareness, online marketing strategy, small business brand awareness, TikTok Marketing Strategy, TikTok videos

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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