Every business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent. Customer retention becomes more important since it costs seven […]
Small Business Guide to Selling on Amazon
Whether you’re a small business owner or a reseller looking to expand your online business, Amazon is a great place to start. In this guide, you’ll learn how to start selling on amazon, how to become a prime seller, and how to boost sales with adverts. Why Should Small Businesses Sell on Amazon There are […]
How to Hire Top Quality Employees: 5 Red Flags to Look Out For
Did you know the average turnover rate for businesses is about 3.5%? If your company’s turnover rate is much higher, then you might be feeling the financial strain. A great way to decrease your turnover rate is to be more meticulous during the hiring process. If you take some extra time to notice red flags when hiring, […]
How Small Businesses Can Successfully Use YouTube Ads to Boost Sales
If you think YouTube is only a video-sharing platform you’re mistaken; it’s the second most popular website in the world after Google. The platform is so popular and engaging that you simply can’t afford to ignore it from inclusion in your online marketing strategy. A whopping 48% of marketers invest in YouTube ads. And it […]
3 Steps to Successful Customer Experience for Your Small Business
This year has caused many paradigm shifts in the world of business. Companies have struggled to keep up with a rapidly changing marketplace, and none more so than small businesses. Business owners have had to rapidly adapt their business models to an eCommerce-dependent consumer base, and with a limited budget, small businesses are more vulnerable […]
How Small Businesses Can Sell More Using Facebook and Instagram Ads
When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]
TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
![TikTok vs. Snapchat_ which one is better for marketing_ [Infographic] Open Graph](https://smallbizlady.wpenginepowered.com/wp-content/uploads/2020/11/TikTok-vs.-Snapchat_-which-one-is-better-for-marketing_-Infographic-OG-300x158.jpg)
Social media marketing is currently an easy and cost-effective means of reaching out to new customers and increasing your sales. It’s particularly important when you’re facing a global crisis such as the COVID-19 pandemic. In other words, the less physical presence you need, the better. Social media marketing allows you to reach out to countless […]
How Small Businesses Can Successfully Use Google Ads to Sell More
If you are a small business looking to generate leads, boost sales, and drive visitors to your sites or stores, Google Ads is an investment you’ll want to consider. Google accounts for 36.3% of total ad spend in the US which is higher than Facebook (only 19.3%). And as you can see from the graph, […]
Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads
With the holidays fast approaching, small businesses are looking to take advantage of the many ways they can boost their holiday sales. There are a number of holiday sales strategies to help improve sales. Today, let’s talk about how you can boost sales with PPC and Social Media Ads Understanding the Two Popular Types of […]
Three Virtual Meeting Essentials
I’ve recently made a few reasonable adjustments to my work from home space that have made a big impact on the quality of my virtual presence and productivity and I think more people should know about them! Like many of you, when the global Coronavirus pandemic hit, all aspects of life were forced into the […]
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