Despite being able to have tens of thousands of connections via social media, email, and blogs, the importance of building relationships has never been more important. Why? Because connections in and of themselves do not make your cash register ring. However, when you cultivate connections, you can build real relationships, and you can turn a […]
How To Win Federal Government Contracts
Many small businesses often overlook, readily discard, or become immediately intimidated by federal contracting, but the federal government is one of our nation’s largest purchaser of goods and services. One of the biggest misconceptions is that it’s TOO hard to win a government contract. That’s not true. By failing to see the lucrative possibilities afforded […]
How Your Parenting Skills Can Help You Run Your Small Business
Running a new business? Don’t put away those parenting books…Yet. We all know raising kids is a full-time job with around-the-clock duties and tasks that never end. While diaper changing, hair braiding and helping with homework are niche skills, parenting requires a set of guiding principles that are helpful to another audience: small business owners. […]
5 Ways to Run Your Business on the Cheap
When you first start out in business every entrepreneur has two things: limited time and limited resources. So when you are bootstrapping your business, every dollar counts. We’re all looking for ways to cut costs and maximize results for our businesses without breaking our budgets. The key to saving money is being creative and disciplined. […]
End of Summer Checklist for Your Small Business
The end of summer is an ideal time for business owners to take a moment and reassess their business operations. Hopefully, you got away and took a vacation this past few months but now it’s time to get back to business. As small business owners, we have two key considerations when it comes to purchasing […]
How to be a Good Business Mentor
A mentor should have the passion and commitment to teach someone else and oversee their development and growth. A mentor should also have all the necessary skills to be able to train, or effectively teach, new skills and pass on knowledge to an employee or someone outside the company. Mentors should also be able to […]
How to Develop Content if You Hate Writing
We tend to think of content, or content marketing, in terms of words. We know we need to create how-to articles, listicles (a numbered or bullet-pointed list) and informative blog posts in the hopes that readers will latch onto them, become fans of our brands and eventually buy from us. But what happens if you […]
10 Ways to Grow Your Small Business With Instagram
If you’ve been successful at setting up an Instagram account for your small business and using it to find new followers – and customers — you might be looking for additional strategies to ramp up your efforts on this visual social media platform. And since engagement on Instagram is 15 times higher than it is on Facebook, it’s […]
5 Ways to Get Corporate Sponsorship for Your Small Business
Every small business needs revenue, and while many companies rely on sales of products or services as the main income source, there are other ways to raise funds. Corporate sponsorship is a mutual business proposition that offers something in exchange for a financial commitment from a corporation. These relationships have been growing throughout the years. […]
9 Must-Haves for Successfully Managing People
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @bigbookofhr. Cornelia Gamlem SPHR is an author, consultant and speaker. She is President of the GEMS Group ltd., a management-consulting firm that offers […]
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