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You are here: Home / Archives for Grow Your Business

Business of Blogging: How to Blog for Money

September 19, 2016 By Melinda Emerson Leave a Comment

If you treat your blog like a business, you could one day blog for money. This is the second of two-part series on the business of blogging. In part one we, talked about how to get your blog to stand out. This blog is focused on building traffic and monetizing your content online. If you […]

Filed Under: Featured Post, Grow Your Business

7 Habits of Highly Effective Entrepreneurs

August 23, 2016 By Melinda Emerson Leave a Comment

It takes a special kind of person to be an entrepreneur. Not only do you have to know what you want to do in life, you have to be able to do it well enough to set yourself apart from competition. There’s competition in every industry, and it is exponentially more intense in the entrepreneurial […]

Filed Under: Grow Your Business, Your Small Business

How to Brand Your YouTube Channel

August 8, 2016 By Melinda Emerson Leave a Comment

If you’re serious about leveraging social media marketing to grow your business, you can’t afford to ignore using video and YouTube is the best option out there. With more than 1.3 billion users, YouTube is the second most searching website on the internet. It offers you the opportunity to expand your audience significantly and drive […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business, Melinda Emerson @SmallBizLady, Social Media, Your Small Business Tagged With: business, small business, youtube

7 Powerful Retail Marketing Ideas

June 21, 2016 By Melinda Emerson Leave a Comment

You’ve developed your business ideas. You’ve created a suite of products or services that stand out from the competition. And you’ve assembled a basic outline of how you’re going to meld your brand to the minds of consumers around the world. And that’s all good – but what happens from there? If you’re like most […]

Filed Under: Branding & Marketing, Grow Your Business, Uncategorized Tagged With: @mvpvisuals, Brand Awareness, marketing ideas, retail business, retail marketing, retails

Why PPC Should Be Included In Your Online Marketing Strategy

January 26, 2016 By Melinda Emerson Leave a Comment

PPC or pay-per-click advertising should be considered for any small business.internet marketing strategy. PPC offers some unique advantages over other types of marketing campaigns. The most common type of PPC advertising is Google AdWords. In this model, the company selects keywords for popular Google search phrases, and then bids on them when Google users use […]

Filed Under: Grow Your Business, Guest Articles Tagged With: brad shorr, pay per click, PPC

Best of SmallBizLady Blogs 2015

December 31, 2015 By Melinda Emerson Leave a Comment

I enjoy sharing content with small business owners and soon-to-be entrepreneurs each year. It’s all part of my mission to end small business failure. This year, I even published an updated version of my book, Become Your Own Boss in 12 Months to further that goal, and to give you a path to business success. […]

Filed Under: 10 Things Lists, Featured Post, Grow Your Business Tagged With: entrepreneur, small business

How to Leverage Data to Make Better Business Decisions

December 21, 2015 By Melinda Emerson Leave a Comment

A lot of us small business owners rely on our guts to make major business decisions. Many of us feel we can’t afford Big Data solutions to provide complicated analytics and metrics for decision making. It’s actually not as complicated or expensive as it might seem, and data has a valuable place in the decision-making […]

Filed Under: Grow Your Business, Technology Tagged With: big data, data

Could You Use One More Holiday Gift This Season?

November 23, 2015 By Melinda Emerson Leave a Comment

December is my favorite month of the year.  It’s not only my son’s birthday month, but it’s also Christmas time. I love to decorate my house, bake cookies, receive holiday cards and set up my Christmas tree. (Yes, I’m one of those anal people who picks a theme color for my tree.) I even do […]

Filed Under: Featured Post, Grow Your Business Tagged With: holiday gift #12DaysofGiveaways

SmallBizLady’s Holiday Gift Guide for Small Business Owners

November 20, 2015 By Melinda Emerson Leave a Comment

This is the time of year when we are all out looking for deals as the holiday shopping season is upon us. Well, before you start thinking about those really nice leather boots that you are waiting to go on sale on Black Friday, I wanted to give you some of my tips on the […]

Filed Under: Featured Post, Grow Your Business Tagged With: holiday gift guide

How to Handle Employee Training in Your Small Business

November 10, 2015 By Melinda Emerson Leave a Comment

In a start-up, the issue of employee training either comes up very late or not at all as you are building the business. Development and learning takes the backseat as the focus is on attracting customers and developing your product or service. This is why startups usually go for skilled talent who are already trained, […]

Filed Under: Grow Your Business, Guest Articles Tagged With: employee training

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From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life

In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue. If you’re looking to grow from transactional income to predictable profit, it’s time to build […]

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