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How to Use Video for More Traffic and Better Onsite SEO

August 18, 2020 By Melinda Emerson Leave a Comment

How to Use Video for More Traffic and Better Onsite SEO OG

Search engine optimization (SEO) is a popular term in marketing and business-building circles. It makes sense. If you can drive consistent organic traffic to your company’s website, you’ll have a much easier time generating quality leads for your business. In this article, we’ll take a look at what onsite SEO is (as opposed to off-site […]

Filed Under: Grow Your Business, Your Small Business Tagged With: onsite SEO efforts, search engine optimization, seo for small business, video, video content

10 Keys to Achieving Small Business Success

August 3, 2020 By Melinda Emerson Leave a Comment

10 Keys to Achieving Small Business Success Featured Image

Having spent the last two decades fully engulfed in the small business environment, I tend to see some of the same factors that play a part in the ability to achieve small business success. While some of these are personality traits, many are just simply ways of doing things. Here are the ten common keys […]

Filed Under: Grow Your Business, Your Small Business Tagged With: achieving small business success, grow your business, set deadlines, small business environment, successful business owners

How to Stay Sane When Working From Home

July 28, 2020 By Melinda Emerson Leave a Comment

How to Stay Sane When Working From Home Featured Image

The workplace has changed dramatically in recent months, with most of the world learning how to juggle work and home life together. Even for the most organized people, isolation and lockdowns can play havoc with a normal work routine. At Biteable, we’re a remote-first company, so we’ve had years of experience learning how to keep […]

Filed Under: Grow Your Business, Your Small Business Tagged With: home office, remote team, work meetings, working from home, working remotely

The 5 Things Your Online Business Needs to Focus on During the Coronavirus Pandemic

July 7, 2020 By Melinda Emerson Leave a Comment

The 5 Things Your Online Business Needs to Focus on During the Coronavirus Pandemic Open Graph

If you worked from home before this novel coronavirus hit the world hard, a lot of people assume you got off lucky. After all, you are just doing what you did before, right? With blogs and online businesses being lucrative money-makers for thousands of people, no one seems to notice that we are being affected […]

Filed Under: Grow Your Business, Your Small Business Tagged With: collaboration, investing some money, online bloggers, online business owners, robust communication systems

5 Powerful Tips to Help You Become a Successful Freelancer

June 29, 2020 By Melinda Emerson 1 Comment

5 Powerful Tips to Help You Become a Successful Freelancer Open Graph

Most small businesses start today as a side hustle first. While some Americans have shifted to independent temporarily, more have shifted to make it their full-time careers.  According to the Freelancing in America Survey, 35 % of U.S. workers are now freelancing. In 2019, 57 million people worked as freelancers. We can see this number […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: freelance opportunities, freelancers, portfolio website builders, self-employed professional, side hustle

5 Challenges for Women in Business in 2020

June 23, 2020 By Melinda Emerson Leave a Comment

5 Challenges for Women in Business in 2020 Featured Image

It’s good to appreciate just how much cultural progress has been made since the turn of the millennium because make no mistake: things are markedly better than they were. Sexual harassment in the workplace, for instance, has gone from something to be discussed only in back rooms under non-disclosure agreements to issue companies are expected […]

Filed Under: Women in Business, Your Small Business Tagged With: becoming an entrepreneur, budding entrepreneurs, solopreneur, Women in Business, women looking for investments

Blogging for Small Business Part III – How to Monetize Your Blog

June 15, 2020 By Melinda Emerson Leave a Comment

Blogging for Small Business Part III – How to Monetize Your Blog Open Graph

If you treat your blog like a business, you could one day blog for money. This is Part III of my series on blogging for small businesses. In Part I, we talked about how to develop a content strategy. In Part II, we discussed how to promote your small business blog. This blog is focused […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog for money, blogging for your business, monetization, money from blogging, professional blogger

How to Enjoy a Vacation When You’re a Freelancer

June 16, 2020 By Melinda Emerson Leave a Comment

How to Enjoy a Vacation When You’re a Freelancer Open Graph

When you freelance, there’s no one you can immediately delegate to. And it’s not like you can inform your boss of your intention to take a couple of weeks off, and get paid for the privilege either. This is not a gripe at the unfairness of it all when you are a freelancer; obviously there […]

Filed Under: Guest Articles, Your Small Business Tagged With: digital detox, enjoy vacation time, Freelance, planned vacation time, using a virtual assistant

Blogging for Small Business Part II – How to Promote Your Small Business Blog

June 8, 2020 By Melinda Emerson Leave a Comment

Blogging for Small Business Part II – How to Promote Your Small Business Blog Open Graph

When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog sharing tools, blogging for small business, content promotion plan, content promotion strategy, promote your blog

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

Blogging for Small Business Part I – How to Develop a Content Strategy Featured Image

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog content, blogging, blogging for small business, content strategy, small business blogging

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Latest #SmallBizChat

The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor

In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]

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