Every small business owner must stay on top of one thing: managing the money. Cash flow is all about how money moves in and out of your business. And your goal should always be to keep cash in your business operating account as long as possible. Managing your small business finances requires a specific skill […]
10 Important Questions for the Struggling Business Owner
When your business is struggling, and especially if it’s been struggling for a while, there are some hard questions that you need to ask yourself to figure out what to do next. Have you taken a hard look at your business? Have you looked at your customer lists? Or your Google analytics? The answers for […]
Dichotomy and Propensity: Two Dilemmas for the Small Business Owner
I grew up in a part of town where small businesses kept opening and closing in a set of buildings I passed by frequently. I noticed the closed signs on businesses so often I finally asked my father about them. “Someone had a dream and then they lost it,” he told me. “A closed sign […]
Tips for Crushing SEO in a Seasonal Business
There’s search engine optimization, and then there’s seasonal SEO. One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles. The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]
13 Best Online Customer Satisfaction Tools to Help You Get Repeat Business
Online customer satisfaction tools have been on the rise over the past few years. When you don’t know how your customers feel about your brand, you can’t know if they plan to buy from you again. In fact, 91% of your unhappy customers won’t even tell you they’re disgruntled—you’ll just never see them again. But […]
7 Tips for Creating a Killer Investment Pitch
Do you have a great product that you want to present to investors with an investment pitch? When I had to approach a venture capitalist for funding, I had sleepless nights. I wondered how to make a presentation that stands out. Investors regularly come across a ton of small business owners. How you differentiate yourself […]
Top 21 Best Small Business Podcasts
Since the Pandemic hit, many small business owners are trying to balance work life and their home life. With kids back to school at the kitchen table and my numerous Zoom calls in a day, one of my great escapes is going for a walk and listening to a great podcast. I don’t do it […]
How to Prepare Your Small Business for Sale
There is a lot of reason why business owners sell their business. Some of them are retiring and no longer want to run their business. Or some have been in a tight situation, and they need money. While a few soloprenuers have grown their business to the size, they can no longer manage it on […]
How to Use Video for More Traffic and Better Onsite SEO
Search engine optimization (SEO) is a popular term in marketing and business-building circles. It makes sense. If you can drive consistent organic traffic to your company’s website, you’ll have a much easier time generating quality leads for your business. In this article, we’ll take a look at what onsite SEO is (as opposed to off-site […]
10 Keys to Achieving Small Business Success
Having spent the last two decades fully engulfed in the small business environment, I tend to see some of the same factors that play a part in the ability to achieve small business success. While some of these are personality traits, many are just simply ways of doing things. Here are the ten common keys […]
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