What the heck is a niche? Webster’s Business Dictionary defines a niche as a “particular market or specialty area where a company finds it profitable to concentrate its selling efforts. Niche marketing offers a concentration of clients in an area of limited competition. It can be a market niche that can be a specific geographic […]
Book Interview: How They Did It: Billion Dollar Insights from the Heart of America
This is a Q&A from my interview with Robert Jordan author of How They Did It: Billion Dollar Insights from the Heart of America (RedFlash Press, www.HowTheyDidItBook.com). Robert has been launching and growing companies and helping other entrepreneurs do the same for the past 20 years. His book is a collection of interviews from 45 leading founders […]
Are You Confusing Target Market With Niche?
It’s so easy to confuse your target market with your niche, but it’s one of those things that once you get it straight in your own head, it will be so much easier to develop a message that resonates with your target audience. Many entrepreneurs make the mistake of targeting too broad a pool of potential […]
Are You Ready to Get Serious About Your Business?
I meet people all the time who will offer me their business idea as soon as they hear I’m a small business coach. I have heard it all, and here’s a secret – everyone has good ideas. I rarely hear a business concept that I think is terrible. Most people walk around with those ideas […]
Now Read This: Small Business Taxes Made Easy
I like this book Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits by Eva Rosenberg (@TaxMama). It is great no-nonsense tax-advice! Eva is passionate about helping small business owners pay the least business taxes legally possible, but she also provides information (however tough it may […]
Getting Started as a Work At Home Mom Business Owner
If you’re a stay at home mom who’s ready to get back into the workforce as a work-at-home mom small business owner you are in for quite an adjustment. I believe you should plan your business at least 12 months prior to starting your business as you already have two full-time jobs as a wife […]
Where to Find the Money to Start Your Small Business
One of the most common questions that I get as SmallBizLady is about start-up financing. ”Do I know where people can get a grant to start their small business?”. Now Hear This: BYOB doesn’t just stand for Become Your Own Boss! BYOB also stands for Be Your Own Bank! There are NO grants! When you […]
How to Use the Four Types of Income to Your Advantage
“The poor man’s budget is full of schemes”. — Proverb “The definition of insanity is doing the same thing over and over and expecting different results”. — Albert Einstein How are your budgeting strategies doing? As a small business owner, it can be far too easy to get stuck in a bad budget rut. […]
Ask @SmallBizLady: What if you don’t have 12 months to start a business?
Every Friday, I answer your small business questions in a video blog segment called Ask SmallBizLady. This week, we are taking on the question: What if you don’t have 12 months to start a business? Here’s the answer: To get your small business rolling right away follow these steps: Answer these key questions What do […]
What Small Business Owners Need to Know About Attracting Funding
“Where am I going to get money?” is a common question that small business owners have and it’s a real concern. If you are not in a position to be your own bank, you’ll need to find another source. When you are ready to start pitching banks or investors you might want to keep a […]
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