Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

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The SmallBizChat Podcast: Become Your Own Boss – Revised and Expanded

September 9, 2021 By Melinda Emerson Leave a Comment

Become Your Own Boss - Revised and Expanded Featured Image

The pandemic has been tough on everyone, especially small businesses. So many companies are struggling to reinvent themselves and handle the digital pivot that is essential in this new normal. My book, Become Your Own Boss in 12 Months, has helped countless people startup or scale their businesses. Since its launch, the business landscape has shifted so much, so I have expanded … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: achieving small business success, Be Your Own Boss, effective marketing strategy for small business, small business marketing strategy, uncertain times

The SmallBizChat Podcast: The Designated Motivator: Understanding the Motivation Movement with Dawn Brolin

September 2, 2021 By Melinda Emerson Leave a Comment

The Designated Motivator: Understanding the Motivation Movement with Dawn Brolin 1200 x 1200

Dawn Brolin, CPA, CFE, is the Founder of Team Brolin and CEO of Powerful Accounting Inc, a nationally recognized accounting firm based in Connecticut. Dawn's personal entrepreneurial experiences and extensive accounting knowledge help her clients with business growth through effective financial management, fraud mitigation, and comprehensive business continuity strategies. She … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: motivation movement, motivator, The Designated Motivator, tough leader, unlock your inner motivator

The SmallBizChat Podcast: The Crypto 411: How Cryptocurrency is Changing Business with Sonia Dumas

August 26, 2021 By Melinda Emerson Leave a Comment

The Crypto 411: How Cryptocurrency is Changing Business with Sonia Dumas Featured Image

Sonia Dumas is a finance expert, cryptocurrency educator, and Founder of Curio Haus. She works as a Transformational Consultant focusing on helping business leaders build an income, increase their influence and expand their lifestyle. Sonia works with her clients on everything from how to have payday conversations to growing their wealth. She is a frequent guest on financial … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: buying and selling cryptocurrency, Crypto investing strategies, cryptocurrency market, ecommerce and cryptocurrency, using cryptocurrencies to build wealth

The SmallBizChat Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf

August 19, 2021 By Melinda Emerson Leave a Comment

Do Less Marketing and Sell More with Cindy Zuelsdorf Featured Image

  Cindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company. She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: entrepreneurial career, marketing, marketing for small business, scaling your business, social media marketing

The SmallBizChat Podcast: Why Small Businesses Fail

August 12, 2021 By Melinda Emerson Leave a Comment

Why Small Businesses Fail Featured Image

As the SmallBizLady, one of the saddest things in the world to me is to see a small business go out of business. To drive down the road and see small businesses with “For Rent” or “Everything Must Go!” signs in the windows of their establishment. My mission is about empowering you - giving you the valuable information you need to avoid small business failure. So, in today’s … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: Be Your Own Boss, be your own boss tips, before starting a business, business idea, business plan, life goals, start your business

The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

August 5, 2021 By Melinda Emerson Leave a Comment

Kate Winkler on Improving the Customer Experience with Ruby 1200 x 1200

Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help them survive and thrive … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, Live Chat service, Virtual Receptionist service

The SmallBizChat Podcast: Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks

July 29, 2021 By Melinda Emerson Leave a Comment

Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks Featured Image

Sharie Hendricks is the Founder and Owner of Laguna Candles LLC in Laguna Beach, CA. Laguna Candles is an award-winning manufacturer of sustainable, luxury candles with celebrity and high-end clients, including HomeGoods and The Ellen DeGeneres Show. Sharie has always had a passion for candles and, after not being satisfied with what was on offer, decided to start her company … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: boost your small business, handling sales inquiries, outsourcing tools, successful marketing channels, sustainable business, Value Proposition

The SmallBizChat Podcast: Using Your Entrepreneurial Skills in Public Policy with Jane Bolin

July 22, 2021 By Melinda Emerson Leave a Comment

Using Your Entrepreneurial Skills in Public Policy with Jane Bolin 1200x 1200

Jane Bolin is an attorney, entrepreneur, and Managing Partner at PeytonBolin, a Florida-based law firm providing legal services to property associations and individual owners. She holds a Bachelor’s degree in Political Science from Radford University and a Doctor of Law (J.D.) from St. Thomas University School of Law. Jane was elected to the City Commission of Oakland Park, … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: business prospects, entrepreneurship, getting corporate contracts, institutional acquisition strategy, small business development, supplier diversity

The SmallBizChat Podcast: Growing Your Small Business Through Supplier Diversity with Kathey Porter

July 15, 2021 By Melinda Emerson Leave a Comment

Growing Your Small Business Through Supplier Diversity with Kathey Porter 1200 x1200

Kathey Porter is a Speaker, Author, Small Business Strategist, and CEO of Porter Brown Associates. She is a supplier diversity expert with over two decades of experience in small business development and entrepreneurship. Kathey has written multiple business books and hosts a podcast that shares advice and tips on scaling and growing a business. Kathey holds a Bachelor of … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: business prospects, entrepreneurship, getting corporate contracts, institutional acquisition strategy, small business development, supplier diversity

The SmallBizChat Podcast: Marketing Mess to Brand Success with Scott Jeffrey Miller

July 8, 2021 By Melinda Emerson Leave a Comment

Marketing Mess to Brand Success with Scott Jeffrey Miller 1200 x 1200

Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott keynotes for clients … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: biggest challenges in marketing, biggest marketing mistakes, brand success, entrepreneurship, marketing lessons, online marketing, small business marketing

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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