Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]
How To Measure Your Digital Marketing Efforts
Guest Article If you are heavily invested in digital marketing, it’s important to know how to measure your efforts. And if it is working great, you need to know your measures to create another ripple in the water. So, how do you check the effectiveness of your marketing campaigns and how can you compare it […]
How to Use Google Analytics to Grow Your Business
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Pierre DeBois @ZimanaAnalytics. Pierre is the founder of Zimana (www.zimana.com), a consultancy providing strategic analysis to small and midsize businesses that rely on Web analytics data. SmallBizlady: Why is web analytics […]