When was the last time you evaluated your brand? For small business owners who need to stay relevant, competitive, and engaging, it is paramount to refine your brand and messaging as your business transforms. One of the most powerful tools at your disposal is your brand. As time progresses, the effectiveness and resonance of your […]
How to Write a Marketing Plan in 7 Simple Steps
Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]
The SmallBizChat Podcast: Outsourcing to Scale with Chef Eboni Bowman
Chef Eboni Bowman is the founder of Flavor Atlanta, and she turned her lifelong love of cooking into a successful Georgia-based small business offering personal chef services, meal prep, cooking classes, and catering. Both of Eboni’s grandmothers did a lot of cooking and baking, and one was a professional caterer. Eboni started helping them in […]
Ways to Find a Unique Selling Proposition for Your Small Business
Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors. This is where your unique selling proposition comes into play. It’s about looking […]
7 Tips for Performing Competitor Research Easily and Effectively
In order to be successful as a business, you need to know your market as well as your competition. After all, knowledge is power and being prepared can help you get ahead. Launching a business without knowing what to expect is the quickest way to be left behind, whether today or tomorrow! Let’s look at […]