Sean McCool is an award-winning digital marketing consultant, strategist, and performance coach with 34 years of experience in sales, marketing, and copywriting. Sean is the founder of Sean McCool Consulting, where he helps companies worldwide build their digital presence, enhance customer experience, and ensure that online visitors ultimately convert to clients. Sean is also the […]
Where to Place Opt-Ins on Your Website
Opt-ins are a tool that collect a subscriber’s name and email address via input fields so you can communicate with them through email. Your web visitors can “opt-in” to receive content or a lead magnet like newsletters, a video series, or an eBook. These offers typically educate or entertain about a specific area of interest. Your opt-in […]
15 Ways to Create Highly Effective Landing Pages
In the current pandemic all of us need to develop new ways to sell online. The best way to highlight your services or products online is with landing pages. We’ve all clicked through an interesting ad on Facebook looking for more information only to find yourself on a lame landing page that you abandoned it […]