Miss Romina Brown is the President of Strategic Solutions International, the only female-led, black-owned category management firm on the planet. At SSI, Romina is supported by a global, diverse team of trained analysts, marketing, research, and technology consultants with a proven track record of making a tremendous impact. Romina has served in various executive marketing […]
Leveling the Playing Field: Big Data’s Growing Accessibility for Small Business
Big firms can negotiate better pricing, better terms and other arrangements that smaller companies cannot match. However, lower costs of entry for many types of technology effectively remove the benefits of scale and provide opportunities for small companies. An area of technology that’s now in reach of smaller companies is big data, specifically analytics platforms […]
How to Leverage Data to Make Better Business Decisions
A lot of us small business owners rely on our guts to make major business decisions. Many of us feel we can’t afford Big Data solutions to provide complicated analytics and metrics for decision making. It’s actually not as complicated or expensive as it might seem, and data has a valuable place in the decision-making […]
How To Use Trends Data To Grow Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview withRieva Lesonsky @Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz […]