Being “Googleable” is crucial for business success. Whether you’re a start-up entrepreneur or a corporate executive transitioning to small business ownership, establishing a strong online presence is essential. This guide will provide actionable steps to make yourself and your business easily discoverable on Google. The Importance of Being Googleable Visibility and Credibility: When […]
How to Respond to Online Reviews
I have 4 dos + 3 don’ts to share on managing online reviews. Have you ever read something like this, “Absolutely terrible.” “Not at all what I expected.” “Worst company ever!” If you’ve ever looked up a business on Yelp, Facebook, Google My Business, or another review site, you’ve no doubt come across sentiments like […]
How to Solicit Customer Feedback
The importance of customer feedback cannot be overstated. Customer reviews—especially online reviews that are visible to people searching for products and services—can drive traffic to your website or retail store and grow your small business. Consider this statistic: 97 percent of people use the internet to find out more about local businesses. By soliciting customer […]
5 Tips for Getting More Online Reviews for Your Small Business
Small businesses often have a harder time compared with large corporations when it comes to collecting online reviews from customers. It can take time to establish a following, and not every customer leaves a review. This can be problematic because feedback is not only important to the company, but future consumers are much more likely […]