Marketing is key to driving sales into your business, and it’s the one thing you constantly need to work on from day one. If you are a local business, your marketing approach can be offline and online. Thanks to the advanced targeting capabilities, you can use online ads as a cost-effective way to get exposure […]
How to Get Testimonials From (Almost) All Your Clients
Testimonials are the lifeblood of a small business. In fact, 86 percent of consumers read reviews for a local business, and 57 percent of consumers will only use a business if it has 4+ stars. When I first started out as a mortgage broker, I thought that if I was patient and delivered exceptional customer […]