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ENDING SMALL BUSINESS FAILURE

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You are here: Home / Archives for 2017

Archives for 2017

7 Things I Wish I Knew Before Becoming an Entrepreneur

October 17, 2017 By Melinda Emerson Leave a Comment

Guest Article Working for someone comes with a lot of challenges, but it is even more challenging to be an entrepreneur than to work in corporate America. I didn’t know this until I took the step to become a small business owner myself. Here’s my best attempt to save you some expensive lessons. Here are […]

Filed Under: Guest Articles, How to Start Tagged With: entrepreneur, entrepreneurship

Understanding Customer Lifetime Value & Why It Is Important

October 16, 2017 By Melinda Emerson Leave a Comment

How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of […]

Filed Under: Cash Flow & Finance, Grow Your Business, Starting A Small Business Tagged With: customer lifetime value

How Your Business Can Benefit from Mobile Small Business Finance

October 12, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Rohit Arora, CEO of Biz2Credit, is one of America’s top experts in small business lending and the use of FinTech […]

Filed Under: Cash Flow & Finance, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @RohitBiz2Credit, mobile small business, small business finance, SmallBizChat

How to Identify Your Target Market

October 10, 2017 By Melinda Emerson Leave a Comment

Guest Article To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus to a specific customer, you miss the opportunity to be viewed as a specialist or worse spend marketing dollars trying to reach a huge audience and not make much […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: market research, target market

Small Business Holiday Checklist: Prepping for Q4 Sales

October 9, 2017 By Melinda Emerson Leave a Comment

While we’re still a few weeks away from putting up the Christmas tree and holiday decorations, now is the ideal time to make sure your small business is set up and ready for the biggest shopping season of the year. Most businesses — especially those in retail — significantly add to their bottom line in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business holiday sales, holiday checklist, holiday planning

How to Make Your Business Scalable, Saleable and Sustainable

October 5, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Shahara Wright an experienced and highly sought-after business law attorney and business strategist. She is the author of From Entrepreneur […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @theceoeffect, saleable business, scalability, SmallBizChat, sustainable business

Overcoming Personal Challenges to Build a Successful Business

October 3, 2017 By Melinda Emerson Leave a Comment

Small business owners tend to be some of the toughest and most resilient people you’ll ever meet, but that doesn’t mean they don’t have personal challenges to overcome. But is there a secret to overcoming challenges in a small business?  I recently had the opportunity to chat with Q&A with Barbara Corcoran, Real Estate Mogul, […]

Filed Under: Business Inspiration Tagged With: overcome challenges, personal challenges

Top 10 podcasts for small business owners

October 2, 2017 By Melinda Emerson Leave a Comment

Listening to podcasts has become a great way to learn something while you are doing something else. I’m a big fan of hitting the treadmill with my phone and earbuds and checking out a new episode of some of these business experts. If you are trying to pick up some new skills in your business […]

Filed Under: 10 Things Lists, Technology Tagged With: podcasting for small business, podcasts

Who’s on #Smallbizchat October 2017

September 29, 2017 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @ErnaneIung, @RohitBiz2Credit, @RubenWest360, @theceoeffect, SmallBizChat

How to Get Your Business Unstuck

September 28, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Barry Moltz gets business owners growing again by unlocking their long forgotten potential.  With decades of entrepreneurial experience in his […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @BarryMoltz, get business unstuck, SmallBizChat, stuck in business

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson

In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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