Jim Banks is a Serial Entrepreneur, Keynote Speaker, and CEO of Spades Media, a growth agency that works with ecommerce businesses. He is one of the pioneers of digital marketing and has worked in this field for over 20 years. His digital marketing agency uses cutting-edge buying techniques to deliver incredible results for companies looking […]
Archives for 2021
June 2021 #Smallbizchat: How to Make Bold Moves in Your Small Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
7 Management Tips for Addressing a “Mean Girl” Office Culture
If “mean girls” were just fictitious characters in comedy send-ups of high school, that would be one thing: a funny movie that makes you laugh and is mostly forgettable. But when “mean girls” (or at least the grown-up equivalent) are real-life coworkers and employees who are negatively affecting your office culture, that is a different […]
Sales 101: How to Measure Cost Per Lead and Cost Per Sale
With any marketing or advertising campaign you execute within your business, it’s vital to evaluate its effectiveness. These campaigns aim to bring in new customers and generate sales, but how can you measure if they’re working? You don’t want to continue spending money on the campaigns if they’re not producing the results you want. Additionally, […]
The SmallBizChat Podcast: The Business Mindset with Dr. Lorneth Peters
Dr. Lorneth Peters is a Small Business Champion and Connector and the Tennessee Small Business Development Center (TSBDC) Director in Clarksville. She holds a bachelor’s degree in Communications, a master’s in Corporate Communications from Austin Peay State University and a Doctorate of Education and Leadership and Professional Practice from Trevecca Nazarene University. Through her work […]
Cybersecurity: It’s Not Just an IT Problem, It’s an Employee Problem
We’re human and we all make mistakes. They say a chain is only as strong as its weakest link and when it comes to cybersecurity, the weakest link is often the people in the organization. Did you know that 95% of data breaches are caused by employee mistakes? In today’s fast-paced work environments, employees let […]
Four Ways to Measure Profitability to Grow Your Small Business
The goal of any small business is to be profitable. But for the average business owner who isn’t well versed in determining the financial health of their business, how can they measure their profitability? While there are many different reports you can run, it can be difficult to know what numbers you should track. We’ll […]
The SmallBizChat Podcast: Leveraging the Post-Pandemic Market with Eric Brown
Eric Brown is a Serial Entrepreneur and CEO of Urbane Apartments, a fun and hip collection of living spaces in the suburbs of Detroit. He is a pioneer in digital marketing and urban housing development. Eric founded Urbane Apartments in 2000 and has built and developed over 16,000 market-rate apartments on a national scale. He […]
How Zero-Based Budgeting Can Drive Growth in Your Business
A zero-based budgeting method includes building a new budget from the initial stage each time, beginning from “zero”. This budgeting method is different from traditional Budgeting, which involves looking at the past session’s budget and altering it as required. With the guidance from technological advancements, a reduction in manual labor is experienced with enhanced transparency, due to […]
Creating an Effective Sales Process for Your Small Business
Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]
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