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You are here: Home / Archives for Melinda Emerson

4 Ways to Keep Your Small Business Competitive Without Lowering Your Prices

February 27, 2017 By Melinda Emerson Leave a Comment

When it comes to cutting your prices it might sound reasonable in the short term: If you lower your prices, you might attract more customers and boost your revenue. However, it’s not just a short-term plan. It’s also a short-sighted strategy.  This article is focused on how to keep your business competitive without lowering your […]

Filed Under: Become Your Own Boss Tips, Grow Your Business, Starting A Small Business Tagged With: grow your small business

How to Grow an Online Business

February 23, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my online talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Anita Campbell @Smallbiztrends. Anita is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since […]

Filed Under: Featured Post, Featured SmallBizChat, Grow Your Business, Q & A Interview, SmallBizChat Tagged With: FedEx, small business success, small business tips, SmallBizChat, smallbiztrends

FedEx Small Business Grant Contest is Open

February 22, 2017 By Melinda Emerson Leave a Comment

Sponsored Post Want a shot at a $25,000 grant to grow your small business? Starting today, you can enter the 5th annual FedEx Small Business Grant Contest for a chance to win a cash boost, plus up to $7,500 in FedEx Office® print and business services. As a winner, you would join an exclusive group […]

Filed Under: Featured Post, Grow Your Business, Starting A Small Business Tagged With: FedEx, Small Business Grant Contest

How to Avoid a Thief in Your Small Business

February 21, 2017 By Melinda Emerson Leave a Comment

Guest Post I recently wrapped up yet another significant fraud examination for a small business client who trusted her bookkeeper infinitely. Sadly, all too often, the thief in your company is just that – the person my clients keep closest. Someone in their inner circle. Someone they keep company with. All the red flags were […]

Filed Under: Guest Articles, Your Small Business Tagged With: employee theft, fraud in business, white collar crime

7 Biggest Mistakes People Make in Crowdfunding Campaigns

February 20, 2017 By Melinda Emerson Leave a Comment

As the SmallBizLady, I get a few emails a week from eager business owners who have launched a crowdfunding campaign with the hopes that I would write a story about them to boost their campaign.  Well, I’m not going to do that.  Here’s why:  9 out of 10 of them that I look at have […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: crowdfunding, investing

How to Handle Your Small Business Taxes

February 16, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Barbara Weltman.  Barbara Weltman, an attorney and author of J.K. Lasser’s Small Business Taxes 2017, publishes Idea of the Day® […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @BarbaraWeltman, Finances, SmallBizChat

How much should you tell your employees about business finances?

February 14, 2017 By Melinda Emerson Leave a Comment

Guest Post Money is the blood supply of every business. It courses through each department bringing life and growth, and without it, businesses die. Traditional advice has kept the realities of how well—or badly—a company is doing behind the closed doors of the management office. Yet keeping employees completely in the dark about company finances […]

Filed Under: Guest Articles, Your Small Business Tagged With: Finances, Team, team communication

How to Get Funding For Your Small Business

February 9, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Mark Prosser. Marc Prosser is the co-founder and publisher of Fit Small Business, a rapidly growing website that reaches over […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @fitsmallbiz, small business funding, SmallBizChat

Top Franchise Opportunities for 2017

February 7, 2017 By Melinda Emerson Leave a Comment

Guest Article If you’ve ever asked yourself: “What kind of business should I start?” that means you have a spark of entrepreneurism in you. If you don’t have an idea that you want to operationalize, a franchise business could be a good option for you. Franchise opportunity? If you’re looking for stability through business ownership […]

Filed Under: Guest Articles, Starting A Small Business Tagged With: franchise opportunity, how to start a small business

7 Ways to Drive Organic Search Traffic to Your Small Business Website

February 6, 2017 By Melinda Emerson Leave a Comment

With Google changing the algorithm frequently and keyword changing every 4-6 weeks depending on what you sell, it’s a cutthroat world when it comes to climbing to page one of search results these days. Your small business is competing with bigger brands with deeper pockets who can afford major SEO budgets. The big boys spend […]

Filed Under: Grow Your Business, Technology Tagged With: organic search, SEO, website traffic

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes

In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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