Video is hot online, YouTube is the second highest search engine on the internet, so you need to figure how to incorporate original video content into your content marketing strategy. How-to videos are most popular among video searches. So, how do you create a great how-to video for your small business? As a former TV producer in my past career […]
10 Do’s & Don’ts for Small Business Owners on Google+
Guest Article Over its nearly 3 years of existence, Google’s social platform has exceeded earlier expectations and has now become a respected partner in the digital arena. So the question becomes how do you buddy up to this social giant and improve your social visibility in the online space? Here are 10 strategies any brand […]
#SmallBizChat Live Comes to NYC for National Small Business Week
I’m so excited to celebrate the Small Business Administration’s 2014 National Small Business Week. It starts today and continues virtually and in cities around the country. At part of the festivities, I’m hosting a special webcast event. I’m bringing my weekly Tweetchat #SmallBizChat to New York City as a live video interview talk show. During my […]
How to Produce Outrageous Results for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @danwaldo. Dan Waldschmidt is an international business strategist, speaker, author, and extreme athlete. His consulting firm solves complex marketing and […]
Are You Thinking of Changing Your Small Business Online Identity?
Sponsored Post Selecting an appropriate domain name is important in building a business online presence. Some say, you should check if the URL is available before you even decide on a name for your business. But if you are already in business, chances are you already have a website and a brand. Earlier this year, […]
4 Ways to Kickstart Your Small Business Marketing Efforts Now
All too often small businesses slash marketing budgets when funds get tight. However, finding and attracting the right customers is fundamental to business growth. Marketing your small business doesn’t have to be difficult but it certainly takes some planning. As we approach the third quarter of the year, I’m going to share 4 ways to […]
Who is on #SmallBizChat May 2014?
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
How to use Google Hangouts to Grow Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @HangoutHelper. Ronnie Bincer, known as The Hangout Helper, is a coach and master trainer. Following his lead, thousands of people […]
How to Pick the Right Images for your Small Business
Guest Article Pictures have always told us a thousand words, but in this age of mobile connectivity and sharing, there is an explosion in the use of images to convey thoughts and feelings. Small businesses should recognize this visual focus, and spend time picking out the imagery that appears on all of their channels, from […]
How to Find the Right Manufacturer for Your Small Business
The biggest challenge business owners that invented a product face is finding a partner to manufacture their product. Most of the small business owners in my network use foreign manufacturers in China. Here are some tips on how to do your due diligence with potential manufacturers. The first advice I give is to look for […]
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