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ENDING SMALL BUSINESS FAILURE

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You are here: Home / Archives for Melinda Emerson

5 Questions You Should Ask Before Hiring an SEO Consultant

July 16, 2013 By Melinda Emerson 1 Comment

Guest Article The world of Search Engine Optimization (SEO) is amazing and complex. And let’s face it, as a small business owner, you don’t have time to figure out what you need to do in order to give your site the best opportunity to draw in traffic from search engines. So the next logical step […]

Filed Under: Guest Articles, Technology Tagged With: @ProntoTimmy, SEO, Tim Kelsy

Ask SmallBizLady: How to Transition From Employee to Entrepreneur

July 15, 2013 By Melinda Emerson Leave a Comment

How should small business owners prepare to transition from employee to becoming their own boss? SmallBizLady: Inside my book Become Your Own Boss in 12 Months, I created the Emerson Planning System, which is a six step system to transition from having a job to starting a business. It starts with developing a life plan. […]

Filed Under: Ask Smallbizlady, Become Your Own Boss Tips Tagged With: become your own boss, business planning, entrepreneur, from employee to entrepreneur

How Can You Avoid Customer Service Mistakes in Your Small Business?

July 11, 2013 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Yaniv Masjedi, @nextiva. Yaniv is a serial entrepreneur and vice president of marketing at Nextiva a leading provider of cloud-based, […]

Filed Under: Customer Service, Q & A Interview, SmallBizChat Tagged With: @nextiva, @yanivmasjedi, Customer Service, small business tips, Yaniv Masjedi

10 Free Apps for Business Travelers

July 9, 2013 By Melinda Emerson Leave a Comment

Guest Article Do you travel frequently for your business? Do you want to stay equipped with instant hotel booking and air tickets? Will you like to organize your notes in seconds before your flight takes off? Do you want to translate your thoughts into a foreign language? Do you want to have actual conversions and […]

Filed Under: Guest Articles, Technology Tagged With: business travel, small business technology, smartphone apps

How to Develop a Marketing Plan for Your Crowdfunding Campaign

July 8, 2013 By Melinda Emerson 1 Comment

I recently received an email from a contact of mine, asking for my support of his film From the Rough, starring Academy Award nominee Taraji P. Henson.  The film is based on the true life story of an African-American woman who created a men’s golf team at Tennessee State University. The movie has already been […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: crowdfunding, From the Rough movie, funding, fundraising

Who is on #SmallBizChat July 2013?

July 3, 2013 By Melinda Emerson Leave a Comment

#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss.  Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter.  Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]

Filed Under: SmallBizChat Tagged With: @DIYMarketers, @nextiva, @RobinBond, @SpeakETC, SmallBizChat

How to Enhance Your Restaurant Marketing

July 2, 2013 By Melinda Emerson Leave a Comment

Guest Article Whether you are opening a new restaurant, or already have one, it is necessary to ensure that your customers are getting good value. What should be the strategy to market a restaurant business? Investing a lot of money in your restaurant business may not bring you the desired success. It is necessary to […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: entrepreneur, restaurant marketing

Ask SmallBizLady: How to Price Your Speaking Services

July 1, 2013 By Melinda Emerson Leave a Comment

Speaking is a great way to brand yourself and your business, but doing it professionally is another matter. Here’s a question from one of my Facebook fans on how to price your speaking services. Question:  I’ve been asked to be a guest speaker at a nonprofit leadership conference and they would like me to submit […]

Filed Under: Ask Smallbizlady, Branding & Marketing Tagged With: entrepreneur, speaker fee, speaking fee

How to Get to Yes With Your Small Business Banker

June 27, 2013 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Greg Morse @WorthingtonBank.  Greg is the CEO of Worthington National Bank www.worthingtonbank.com, a regional bank based in Fort Worth, TX […]

Filed Under: Cash Flow & Finance, Q & A Interview, SmallBizChat Tagged With: @worthingtonbank, Greg Morse, small business banking

Does Your Small Business Have An Emergency Preparedness Plan?

June 26, 2013 By Melinda Emerson 1 Comment

Sponsored Post Staples second annual workplace safety survey results were recently released, which coincides with National Safety Month this June, a time of heightened awareness regarding emergency preparedness among small businesses. Although reported that natural disasters are rated high among safety concerns among office staff, more than sixty percent of businesses report that recent catastrophes, […]

Filed Under: Featured Post, Your Small Business Tagged With: @Staples, national safety month, Sponsored Post

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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