Mike Michalowicz is an author, speaker, and the founder of Profit First Professionals. He works with small business owners and financial professionals to help them differentiate themselves in the market and attract more customers. Mike has written many business books, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His latest book, Get […]
The 9 Best Ways to Make a Living As An Entrepreneur
Starting a new business can be an exhilarating yet terrifying prospect. There are many ways to get started; picking the perfect one for your skills and interests is almost impossible. But that doesn’t mean you can’t dive right in! With startup costs lower than ever before, more people choose the road less traveled by conventional […]
How to Create a Budget to Execute Your Killer Marketing Plan – Part II
Now that you’ve developed your killer marketing plan in part one of this series, the next step is to determine how to pay for your marketing campaigns. Part one of this series focused on the development of your marketing plan. To execute it, you’ll need an allocated budget. Creating a budget isn’t the most fun […]
The SmallBizChat Podcast: The Knowledge Economy with Rick Shant Koletavitoglu
Rick Shant Koletavitoglu is the Founder and CEO of 150birds, an omnichannel marketing platform assisting small businesses through tailored strategies. Rick founded CreatorDen, which became a leading marketing program working with brands such as Netflix, Wella, Pantene, and Procter & Gamble. While working as a freelance marketing consultant in Silicon Valley, Rick spotted a gap […]
9 Sales Funnels Every Small Business Owner Needs
Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk. Always add value. The moment a subscriber opts into your email list is when they are most interested […]
How To Improve SEO On WordPress?
We started with one assumption while preparing this list of SEO strategies: you’re busy. So, these are approaches that you can use right now (long-term commitment is not required). Of course, there are many more techniques, but this is a beautiful place to start. Remember, you don’t have to utilize all of these (though you […]
How to Build Great Sales Funnels
Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]
Developing A Marketing Strategy – 4 Critical Steps for Success: Part I
It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a […]
The SmallBizChat Podcast: Ultimate Performance and Productivity with Joseph McClendon III
Joseph McClendon III is a doctor of neuropsychology and an ultimate performance specialist. He taught at the University of California, Los Angeles for seven years and has lectured at Harvard University and many Fortune 500 companies in the US and around the world. Joseph has been working with best-selling author, Tony Robbins, since 1986 […]
9 Essentials to Create a Winning Business Plan
There is truth in the old adage, “if you fail to plan, then you plan to fail.” This is no different for your business. If you don’t have a formal business plan for your scale-up business, then now is a good time to look at what you need to include to help you create the […]
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