Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]
The SmallBizChat Podcast: When You Hate Your Business
Starting your business can be an exciting, exhilarating adventure. In the beginning, you spend your time networking, building rapport, learning new skills, and creating products or services that customers will love. But over time, as your business begins to evolve and grow and your responsibilities begin to increase – so do your levels of stress […]
4 Tips Before Starting A Business Solo
Most small businesses start simple: it involves one or two people who do everything. They create, promote, and ship or deliver products and services by themselves. Most of us don’t start with too much to invest or too many connections to rely on, so it’s understandable if you feel a little intimidated. However, if you’ve […]
8 Sales Tools to Help Boost Your Small Business Sales
As you run your business, you should constantly be looking for ways to improve your sales team’s productivity and efficiency. The goal is to increase your sales, but staying organized will improve your company as a whole. Let’s look at eight sales tools that I recommend to small business owners. When used effectively and properly, […]
The SmallBizChat Podcast: Digital Marketing Strategies with Jim Banks
Jim Banks is a Serial Entrepreneur, Keynote Speaker, and CEO of Spades Media, a growth agency that works with ecommerce businesses. He is one of the pioneers of digital marketing and has worked in this field for over 20 years. His digital marketing agency uses cutting-edge buying techniques to deliver incredible results for companies looking […]
June 2021 #Smallbizchat: How to Make Bold Moves in Your Small Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
7 Management Tips for Addressing a “Mean Girl” Office Culture
If “mean girls” were just fictitious characters in comedy send-ups of high school, that would be one thing: a funny movie that makes you laugh and is mostly forgettable. But when “mean girls” (or at least the grown-up equivalent) are real-life coworkers and employees who are negatively affecting your office culture, that is a different […]
Sales 101: How to Measure Cost Per Lead and Cost Per Sale
With any marketing or advertising campaign you execute within your business, it’s vital to evaluate its effectiveness. These campaigns aim to bring in new customers and generate sales, but how can you measure if they’re working? You don’t want to continue spending money on the campaigns if they’re not producing the results you want. Additionally, […]
The SmallBizChat Podcast: The Business Mindset with Dr. Lorneth Peters
Dr. Lorneth Peters is a Small Business Champion and Connector and the Tennessee Small Business Development Center (TSBDC) Director in Clarksville. She holds a bachelor’s degree in Communications, a master’s in Corporate Communications from Austin Peay State University and a Doctorate of Education and Leadership and Professional Practice from Trevecca Nazarene University. Through her work […]
Cybersecurity: It’s Not Just an IT Problem, It’s an Employee Problem
We’re human and we all make mistakes. They say a chain is only as strong as its weakest link and when it comes to cybersecurity, the weakest link is often the people in the organization. Did you know that 95% of data breaches are caused by employee mistakes? In today’s fast-paced work environments, employees let […]
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