Melinda Emerson, Author at Succeed As Your Own Boss

The SmallBizChat Podcast: Building Relationships & Leveraging LinkedIn Connections with Kelvin Joseph  

June 11, 2020 By Melinda Emerson Leave a Comment

Recognized by Inc. Magazine on their Top 30 Entrepreneurs Under 30 list, Kelvin Joseph is a B2B strategist, marketing consultant, CEO of Kool Kel Marketing, and the owner of Samanta Shoes. Kelvin is also an American Advertising Federation Trendsetter, a LinkedIn B2B Marketing Influencer, and an expert in the arena of sports marketing. Before his […]

5 Ways Customer Personas Help Increase Sales

June 9, 2020 By Melinda Emerson Leave a Comment

Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]

The SmallBizChat Podcast: Africa: The Continent of Opportunities with Thelma Ekiyor 

June 4, 2020 By Melinda Emerson Leave a Comment

Thelma Ekiyor is an investor, entrepreneur, advisor, fundraiser, attorney, and international development expert who is passionate about empowering women, specifically in decision-making. Thelma is the Managing Partner of impact investment platform SME.NG, co-founder of Ebi Fund, CEO of Afrigrants Resources Ltd, and founder of The Funding Space. She has done work in over twenty-two African […]

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020

June 2, 2020 By Melinda Emerson Leave a Comment

Small businesses have a lot on their plate to maintain and strengthen their position in the market, build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition. Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

The SmallBizChat Podcast: How to Take Any Business to 7 Figures with Steve Dailey

May 28, 2020 By Melinda Emerson Leave a Comment

Steve Dailey is an expert coach who helps small business owners succeed financially and in their lives. He is the founder of Achievement Bridge as well as Entrepreneur Excellence, LLC., a firm dedicated to guiding entrepreneurs in the direction of their desired goals, and ultimately towards lifetime achievement. Steve has contributed his business growth […]

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing

May 26, 2020 By Melinda Emerson Leave a Comment

Marketing is essential to your business, not failing. But marketing tactics don’t always work. You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn? I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]

How to Qualify for PPP Loan Forgiveness

May 25, 2020 By Melinda Emerson Leave a Comment

If you were one of the fortunate small businesses that we’re able to secure a Paycheck Protection Program loan (PPP loan), I know you want to make sure that you don’t need to pay it back. I’ve been doing some digging on this, and I hope this post will provide guidance and a better understanding […]

The SmallBizChat Podcast: Exporting Like an Expert with Laurel Delaney 

May 21, 2020 By Melinda Emerson Leave a Comment

Laurel Delaney is a reputed global small business, exporting, and marketing expert with over 25 years of experience. Laurel is the founder and President of management consulting company GlobeTrade, a company dedicated to elevating international entrepreneurship, and also leads a non-profit organization called Women Entrepreneurs Grow Global. Laurel is the best-selling author of works including […]