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Be Unforgettable: 6 Tips to Creating a Brand Experience

September 21, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Teanna Ross is the CEO of Kreative Eye.  She partners with business owners who are ready to invest in their […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, SmallBizChat Live+ Tagged With: @Kreative_Eye, be unforgettable, Brand experience, SmallBizChat

Top 6 Reasons Why You Need a Small Business Credit Card

September 19, 2017 By Melinda Emerson Leave a Comment

Guest Article We live in a cashless society in which debit and credit cards rule. When was the last time you paid for goods or services with cash or even a check? It’s probably been awhile. As important as it is to have access to credit as a consumer, it’s even more vital as a […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: business credit, business credit card

When Should You Start Hiring Employees?

September 18, 2017 By Melinda Emerson Leave a Comment

As your business grows, you’ll likely find you can no longer handle all the roles and responsibilities required to keep your company chugging along. You may reach a point where you have to decide whether you’re willing to continue to work long and grueling hours to do everything yourself, or invest in building out your […]

Filed Under: Grow Your Business, Solopreneurs Tagged With: hiring employees, hiring staff

How to Have a Greater Impact in Your Small Business

September 14, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Joanne Sonenshine is Founder + CEO of Connective Impact, a company focused on bringing like-minded organizations together to improve how […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @jsonenshine, business impact, change seeker, SmallBizChat

Three tips for using web analytics tools

September 12, 2017 By Melinda Emerson Leave a Comment

Sponsored Post Business owners need data to scale. We need it for inspiring stats about the growth of certain industries. We need it to deepen our relationships with our customers, to figure out what works for them and what doesn’t. Perhaps the need for data is what drives so many of my Google Digital Coach […]

Filed Under: Grow Your Business, Guest Articles, Technology Tagged With: Google Adwords Express, google analytics, SEO, Web analytics

Small Businesses Are Not Exempt from Cyber Attacks

September 11, 2017 By Melinda Emerson Leave a Comment

Cyber safety is within your grasp. More than 60 percent of business-related cyber attacks happen to small business owners! This doesn’t mean that you need to hire ex-Navy SEALs to protect your organization. However, it does demand more vigilance on your part when it comes to protecting your own — and especially your customers’ — […]

Filed Under: Technology, Your Small Business Tagged With: cyber attack, cyber security

How to Launch and Grow a Product-Based Brand

September 7, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Donna Maria Coles Johnson who is an attorney, author, and entrepreneur mentor. She is the founder of the Indie Business […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: indiebusiness, product launch, SmallBizChat

Can I use a potential employee’s social media account in job consideration?

September 5, 2017 By Melinda Emerson Leave a Comment

Guest Article The simple answer is Yes! But we aren’t simple people, are we? As the social media landscape expands, society continues to embrace it and share EVERYTHING. I knew social media had turned a corner when my mom jumped on Facebook and started asking me about everything I post. With this new openness, it […]

Filed Under: Guest Articles, Your Small Business Tagged With: human resources, social media

What is Your Unique Selling Proposition in Your Small Business?

September 4, 2017 By Melinda Emerson Leave a Comment

What sets your brand apart in the marketplace? Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates why someone should want to buy from you. It’s the #1 thing that determines whether people will bother reading more about your product or service […]

Filed Under: Branding & Marketing Tagged With: strategic branding, unique selling proposition

Financial Basics – The FEW Numbers Every Small Biz Owner Should Track

August 31, 2017 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Elen Rohr who is the president of Zoom Drain and Sewer, LLC.  She also helps businesses and entrepreneurs to make […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @ellenrohr, financial basics, SmallBizChat

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Latest #SmallBizChat

The SmallBizChat Podcast: Could Franchising Be For You with Mary Kennedy Thompson

In this episode, Melinda Emerson introduces Mary Kennedy Thompson, who shares her journey from military service to a thriving career in franchising. Mary discusses her experience running a Cookies by Design franchise and her transition to the franchisor side, highlighting her leadership roles at Mr. Rooter Plumbing and Neighborly. She also delves into her current […]

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