When planning your small business marketing mix, your website is the most important element. Many people think it’s a brochure or business card, but in today’s marketplace the first thing people do when make a buying decision is search online. So your #1 job is to make sure that potential customers can find you on […]
Who is on #SmallBizChat November 2013?
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join the […]
Why Passion is Irrelevant in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jim Beach, @EntrepreneurJim. Jim is known for this belief that entrepreneurship is not about creativity, risk, or passion. Jim’s first book, School […]
Stop Being a Business Owner and Start Building a Brand
Guest Article The Great Recession forced people take the initiative to go into business for themselves and take advantage of the entrepreneurial climate. Now there’s a new phenomenon facing many of the self-employed: they’ve become successful but can’t seem to take it to the next level. While they’ve done a great job building a business, […]
Seven Facts to Breathe Life into Your Small Business
Doomed from the start. If you’re an entrepreneur or a would-be entrepreneur, it’s probably difficult to keep those four words from causing you to second guess your every move as you plan and run your small business. They become especially hard to ignore when you consider the fact that less than 30 percent of businesses […]
How To Submit a Proposal to a Prospective Sponsor
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Anisha Robinson Keeys, @AnishaRKeeys. As Managing Director of Lance + Lee, Anisha helps non-profit and social entrepreneurship organizations secure human […]
Four Ways to Make Your Small Business Recommendable
Guest Article A primary objective for every small business is growth – stemming either from new customers or from repeat business. Most experts agree that retaining and building loyalty among existing customers is more economical and more beneficial in the long term than recruiting new ones. The two most critical things your small business can […]
Top 20 Small Business Women To Follow on Twitter
Twitter is one of my best sources of helpful information to grow my small business, but it’s the women experts on twitter that share the most valuable content. For the latest about industry trends, technology tips and marketing innovations, most small business owners can use Twitter as a daily news source. You should be reading […]
How to Deal with Issues in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Brian Moran @BrianMoran is dedicated to helping small business owners and entrepreneurs run better businesses. As CEO of Brian Moran […]
How to Use Your Website to Make Money
Guest Article Although your loyal customers play a large role in letting others know your business exists, how do you reach out to your prospects? This can be difficult when you are not promoting your business’ website correctly. Not only should you make it a goal to get your name out there, but to also […]
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