Linda Collinson is no stranger to entrepreneurial success. In the ’80s, she developed a natural skincare line, LaCrista Natural Skincare, from her kitchen table. Her small operation grew quickly, and by the ’90s her products were being sold in Wal-Mart, Whole Foods, Giant Foods and in other stores across the country and internationally in China. […]
Instant Marketing Ideas to Boost Sales in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @dnewman. David Newman is the author of “DO IT! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush […]
10 Things You Will Forget to Check Before Launching Your Online Store
Guest Article The day has come. You have spent hundreds of hours designing, configuring and even coding your professional, highly functional online store. Firstly congratulations and do yourself a favor and pat yourself on the back, this is a real accomplishment. At this stage you probably can’t wait to introduce your masterpiece to everyone you […]
8 Best Resources to Grow Your Small Business
As a small business owner, the deck is stacked against you. Most businesses fail after the first five years, and even if you do hang in there, the chances of you becoming the next Facebook are really not very likely. 95 percent of all small businesses in the world never gross over 1 million in […]
How to Build a Powerful Small Business Brand Online and Offline
Every week I conduct interviews with experts on #SmallBizChat. In honor of my 200th episode of my Twitter talk show, the tables have been turned and my co-host Amanda Miller Littlejohn, decided that my fans might want to hear from me. #Smallbizchat takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted […]
Why You Need To Build An Email List, and Not a Social Media Profile
Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website. Once your target lands there, you’d best have at least three ways […]
6 Things You Could Do Today to Generate a Sale in Your Small Business
It’s National Small Business Month and here are some quick ideas to jumpstart your small business for the second half of this year. Have you updated your elevator pitch? When is the last time you sharpened your marketing plan? Do you have monthly sales goals? Are your business finances updated by the 15th of the month? Do you […]
The Five Irrefutable Laws of Small Business Success
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @Restaurant_Lady, Misty Young. Known for her relentless approach to systems development in restaurant marketing, leadership, financials, operations and service, From […]
Employee Time Tracking: Nothing Personal It’s Just Business
Guest Article Tracking where and how your employees spend their time is critical, especially for service-oriented companies that bill per hour. It’s also important to understand what the overall productivity level is of your employees, especially those who work from home. It’s not that you don’t trust your employees, but when you measure something, people […]
7 Ways to Manage Your Life and Business as a Mompreneur
Sponsored Post Running a small business is hard work, especially for a “mompreneur.” In many cases, you are doing the three full-time of jobs of wife, mother and business owner all at the same time. Every day you are doing more with less and trying to figure out how to get it all done smarter, […]
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