As a business leader, it’s your job to craft a vision for your business. Once you know what that is, you need to be able to communicate it to a wide audience including your customers and your employees. Even the interns need to know. Why? Because your need to share a vision that everyone understands, […]
How to Export to China as a Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Frank Lavin @Export_Now Frank was America’s salesman in chief in his role as Under Secretary for International Trade at the U.S. Department of […]
Five Reasons Your Company Should Have a Platform
These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]
When You’ve Done All You Can, Get Up!
There comes a time in every entrepreneur’s life when you just catch a bad break. You work really hard on a deal. You thought it was yours. Then at the last minute, after nearly a year-long sales process, you loose the contract. This especially stings when you’ve spent hours studying the customer and cultivating an […]
How to Market with Your Mouth: Using Speaking to Generate Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with David Newman @dnewman. David is the author of several books including 21 Secrets of Simple Marketing Success and The Speaker Marketing Toolkit. David […]
Do It Yourself SEO for Small Businesses
No matter how you approach a search engine optimization or (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. Leveraging the possibilities of internet marketing can be overwhelming for small business owners who are already wearing many hats within […]
Getting Ready For Opening Day in Your Small Business
Now you are just about ready to get business cards, mail out the flyers, turn on the phones, run those ads on Facebook and use whatever way possible to tell the world you are “Open for Business.” It is a moment of both joy and fear. The hard work of the planning your business now transitions to […]
Who’s On #SmallBizChat March 2012
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. Here are the upcoming guests for March 2012… 3/7 David Newman@dnewman of Do It! Marketing shares How to Use Speaking to Grow Your Small Business http://www.youtube.com/watch?v=kK-vzSriJew 3/14 Frank Lavin @Export_Now shares How to Export to China. Joining us from Asia- He’s the Former Under Secretary for International […]
How to Own Your Niche – #SmallBizChat QA with Stephanie Chandler
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Stephanie Chandler @bizauthor. Stephanie is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field […]
How to Stop Burning Money in Your Small Business!
Your unrecorded expenses are a profit fire hazard. Do any of these statements sound familiar? “It’s only $5. It’s not worth my time.” “I’ll do my expenses when I’m not busy.” “There’s no easy way to track my expenses.” “I have money in the bank, so I don’t need to worry about expenses.” If so, […]
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