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5 Steps to Take Online Before Launching Your Small Business

April 17, 2012 By Melinda Emerson 1 Comment

The fast-moving flow of information in social media  can be intimidating to even the most computer-savvy among us. To a budding small business owner, it can be daunting. Yet if you want your business to succeed, you can’t afford to ignore that world. Fortunately, there is a way to conquer that world and make it […]

Filed Under: Branding & Marketing, Guest Articles, Social Media, Technology Tagged With: 5 steps, be visual, Christopher Wallace, monitor your industry online, social media

5 Ways Color Can Improve Your Small Business

April 16, 2012 By Melinda Emerson 6 Comments

SPONSORED POST Ever since color television was invented in 1953, color has been critical to telling a visual story.  Whether you are a start-up or established business, spending the extra money on color images or color ink may seem out of the question when you are launching a marketing campaign. But using color could mean […]

Filed Under: Branding & Marketing, Grow Your Business, Starting A Small Business Tagged With: business cards, color, color flyers, color headshot, color logo, melinda emerson, smalbizlady, xerox

Developing a Mobile Marketing Strategy with Kent Lewis

April 12, 2012 By Melinda Emerson 8 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Kent Lewis @KentLewis is President and Founder of Anvil Media and Formic Media, sister search engine and social media marketing agencies based […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: marketing, mobile marketing, SmallBizChat

Budgeting Tips for Small Business Owners

April 10, 2012 By Melinda Emerson 8 Comments

If your fiscal year parallels your wall calendar, then you made it through Q-1 or as you may formally call it, the first quarter. Perhaps you’re feeling optimistic about the goals you’ll accomplish this year, or are concerned about your revenue goals for the second quarter. It’s best to look at where you’ve been to […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Guest Articles Tagged With: budgeting, business development, expenses, homework, revenue, small business

12 Bible Verses Every Small Business Owner Needs For 2012

April 9, 2012 By Melinda Emerson 78 Comments

I normally do this post at the top of the year, but I was inspired to wait until now.  With Easter upon us, I though this post would be particularly meaningful at this time of year.   My religious theme for 2012 is, “Either I win or I learn, but with God’s help I never lose.” […]

Filed Under: Business Inspiration, Grow Your Business, My Recommendations, Women in Business Tagged With: 12 bible verses, business bible verses, christian entrepreneurs, every small business, God, Lord, melinda emerson, small business owner, smallbizlady

How to Grow An Online Business QA with Andrew Davis

April 5, 2012 By Melinda Emerson 4 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Andrew Davis @CPC_Andrew .  Andrew is Author of the Merchant Comparison Shopping Handbook and the Director of Marketing forCPC Strategy, an online retail strategy […]

Filed Under: Grow Your Business, Q & A Interview, SmallBizChat Tagged With: online business, SmallBizChat, technology

How to Get New Customers Part II

April 3, 2012 By Melinda Emerson 7 Comments

There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Starting A Small Business Tagged With: build a prospect list, create value, incentives, melinda emerson, PR, small business, social media, Start advertising

Who’s on #SmallBizChat this Month – April 2012

April 3, 2012 By Melinda Emerson Leave a Comment

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. Here are the upcoming guests for April 2012… 4/4 Andrew Davis @CPC_Andrew Director of Marketing of CPC Strategy teaches How to Grow an Online Business 4/11 Kent Lewis @kentlewis Founder, Anvil Media Inc. teaches How to Use Mobile Web Advertising […]

Filed Under: SmallBizChat Tagged With: SmallBizChat

How Do I Get New Customers Part 1

April 2, 2012 By Melinda Emerson 6 Comments

So often I am asked about how to get new customers that I decided to develop a two part series on the topic.   No customers, no business. A simple and obvious fact, which leads new business owners to ask the question “How do I get customers to see and buy from my business?” The […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Starting A Small Business Tagged With: attracting new customers, customers, entrepreneur, melinda emerson, online presence, small business, target customer

How to be a Finance Rock Star in Your Business with Nicole A. Fende

March 29, 2012 By Melinda Emerson 9 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @NicoleAFende. Nicole is The Numbers Whispererâ„¢ and President of Small Business Finance Forum.  As a credentialed actuary with experience as a Chief […]

Filed Under: Cash Flow & Finance, Q & A Interview, SmallBizChat Tagged With: finance, money, small business cash flow help, SmallBizChat

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In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the […]

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