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How to Reduce Page Load time in 2022?

December 7, 2021 By Melinda Emerson Leave a Comment

How to Reduce Page Load Time in 2022 OG

The ever-growing digital era has taken a sharp edge over the years. It is growing at a rapid pace. Every company, be it a start-up or a vast enterprise, owns a website. A website plays a vital role in converging the viewers towards generating leads that ultimately help in revenue generation.   In addition, there are […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: improve site performance, interactive web pages, optimize image, page load time, responsive browser, SEO

5 Areas to Tune Up Your Business in 2022

December 6, 2021 By Melinda Emerson Leave a Comment

5 Areas to Tune Up Your Business in 2022 Featured Image

2021 has been quite a year. After a complete shutdown in 2020, we were fortunate to open our businesses for the entire year, but it was not at all ‘business like usual.’ With the ongoing pandemic causing financial stress and emotional strain, changes in the market, and problems with employment, it was a tough year, […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: boost your small business, small business finances, small business marketing, small business online presence, Tune Up Your Business, tune up your business in 2022

The SmallBizChat Podcast: Finding Business Funding with Kedma Ough

December 2, 2021 By Melinda Emerson Leave a Comment

Finding Business Funding with Kedma Ough Featured Image

Kedma Ough is a small business superhero, keynote speaker, bestselling author, and business funding expert. After rebuilding her credit score from 420 to 820 through obscured grants and free resources, she now applies her knowledge to help others. Kedma has helped thousands of businesses and entrepreneurs find business funding and level up their dream. In […]

Filed Under: The SmallBizChat Podcast Tagged With: benefits of target funding, cash flow management, debt management, financial mistakes, small business credit score

5 Small Business SEO Tips for Time-Strapped Entrepreneurs

November 30, 2021 By Melinda Emerson Leave a Comment

5 Small Business SEO Tips for Time-Strapped Entrepreneurs OG

Search engine optimization plays a crucial role in digital marketing. In fact, if you decide to focus on any particular part of your digital strategy, it should be SEO. A well-developed SEO strategy is essential, especially for small businesses that are struggling to get the attention they need. However, not every entrepreneur or business owner […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: planning your seo strategy, Product-specific keyword research, search engine optimization, SEO strategy, SEO tips

How to Create a Book Launch Team

November 29, 2021 By Melinda Emerson Leave a Comment

How to Create a Book Launch Team Open Graph

A book launch team is a group of people who plan to promote your book leading up to and on the day of its publication. They also keep the momentum going for at least a week or two afterward. Their efforts (in addition to your own!) can greatly increase the reach of your book promotion […]

Filed Under: Grow Your Business, Your Small Business Tagged With: book launch team, book marketing tool, book reviews, promote your book, selling and promoting your book

The SmallBizChat Podcast: Building a Collaborative Small Business Ecosystem with Pamela Slim

November 25, 2021 By Melinda Emerson Leave a Comment

Building a Collaborative Small Business Ecosystem with Pamela Slim Featured Image

Pamela Slim is a small business coach, author, and speaker. In her early career, Pamela worked for Barclays Global Investors as the Director of Training and Development. She then went on to work as a consultant for companies such as Cisco Systems, Chevron, and HP to create training programs. In 2005, she shifted her focus […]

Filed Under: The SmallBizChat Podcast Tagged With: customer retention, discover new customers, growing a customer base, scaling your business, targeting customers

What is Customer Perception and How to Improve it

November 23, 2021 By Melinda Emerson Leave a Comment

What is Customer Perception and How to Improve it OG

No matter how awesome your product or service is, the success of your business is in the hands of your users, i.e., your customers. Businesses have finally started to realize that customer experience is a leading competitive differentiator between brands. And that customer perception towards their brand will always be multi-faceted.  Companies need to pay […]

Filed Under: Customer Service, Fix Your Business Tagged With: brand positive image, creating customer experiences, creating positive customer perception, customer experience, customer perception

9 Reasons to Start a Business in 2022

November 22, 2021 By Melinda Emerson Leave a Comment

9 Reasons to Start a Business in 2022 open graph

If you’ve been sitting on a great business idea and hoping to ‘ride out’ the pandemic, then it’s time to stop stalling and go for it – start your business in 2022!  It has been nearly two years since the pandemic began in the United States, and one thing is clear… COVID-19 is not going […]

Filed Under: Become Your Own Boss Tips, Starting A Small Business Tagged With: creating a lean company, e-commerce, launch your business, run your business in 2022, start a business in 2022

The SmallBizChat Podcast: Reflecting and Planning in the Final Quarter

November 18, 2021 By Melinda Emerson Leave a Comment

Reflecting and Planning in the Final Quarter 1200 x 1200

  The fourth quarter of the business year is a great time to reflect and plan. Looking back on the past year, what were your wins? Whether you achieved some lofty goal or simply kept going through these challenging times, it’s important to celebrate the big successes and the small ones. It’s also time to […]

Filed Under: The SmallBizChat Podcast Tagged With: 2022 business vision, evaluating your business, plan for 2022, reduce your tax liability, reflect on 2021

8 Ways To Make Your Website Accessible

November 16, 2021 By Melinda Emerson Leave a Comment

8 Ways To Make Your Website Accessible OG

One vital SEO tip is to never ignore user experience. Ranking high on search engines gets people to click to your website, but a great user experience is what makes people stay. Websites that are hard to error-ridden, hard to read, and impossible to navigate can turn off potential customers. Remember: many of your site […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best website experience, creating an effective website, great user experience, web accessibility tips, website conversion

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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance […]

Fix Your Business Q&A Video

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  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
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