As the SmallBizLady, one of the saddest things in the world to me is to see a small business go out of business. To drive down the road and see small businesses with “For Rent” or “Everything Must Go!” signs in the windows of their establishment. My mission is about empowering you – giving you […]
5 Tips On Creating A Brand Identity For Your Small Business
Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]
Top 10 Boss Books for Your Summer Reading List
Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]
The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby
Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]
How to Respond to Online Reviews
I have 4 dos + 3 don’ts to share on managing online reviews. Have you ever read something like this, “Absolutely terrible.” “Not at all what I expected.” “Worst company ever!” If you’ve ever looked up a business on Yelp, Facebook, Google My Business, or another review site, you’ve no doubt come across sentiments like […]
How Do You Convert Leads?
The best way to generate a lead is to ask happy customers for referrals. However, if you are a new business or expanding your business, you may need to try another method to generate leads and brand awareness, such as developing a lead magnet. But before you do that, it’s important to know how to identify […]
The SmallBizChat Podcast: Leveraging Outside Vendors to Boost Your Business with Sharie Hendricks
Sharie Hendricks is the Founder and Owner of Laguna Candles LLC in Laguna Beach, CA. Laguna Candles is an award-winning manufacturer of sustainable, luxury candles with celebrity and high-end clients, including HomeGoods and The Ellen DeGeneres Show. Sharie has always had a passion for candles and, after not being satisfied with what was on offer, […]
Think Like A Boss: 4 Tips To Create A Positive Mindset In 2021
How you view the world can radically change your fortunes. If you’re convinced that you can’t do something, you’re right: you’ll never actually try, or maybe you’ll give up as soon as you encounter a roadblock. If you’re insistent that you’re undeserving of your success, you’ll fail to grasp the opportunities that come your way. […]
8 SEO Tips to Drive Traffic to Your Small Business Website
Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]
The SmallBizChat Podcast: Using Your Entrepreneurial Skills in Public Policy with Jane Bolin
Jane Bolin is an attorney, entrepreneur, and Managing Partner at PeytonBolin, a Florida-based law firm providing legal services to property associations and individual owners. She holds a Bachelor’s degree in Political Science from Radford University and a Doctor of Law (J.D.) from St. Thomas University School of Law. Jane was elected to the City Commission […]
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