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ENDING SMALL BUSINESS FAILURE

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Social Media Schooling: How to Amp Up Your Online Marketing Efforts

August 23, 2021 By Melinda Emerson Leave a Comment

Social Media Schooling: How to Amp Up Your Online Marketing Efforts Featured Image

Did you know that there are 4.2 billion active users on social media? That’s around twice as many users as there were just five years ago. The average person spends around 2.5 hours each day on various social media channels.  As a small business owner, you can use Facebook and Instagram to build your business […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build brand awareness, Facebook and Instagram, going live on social media, online marketing strategies, social media

The SmallBizChat Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf

August 19, 2021 By Melinda Emerson Leave a Comment

Do Less Marketing and Sell More with Cindy Zuelsdorf Featured Image

  Cindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company. She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing […]

Filed Under: The SmallBizChat Podcast Tagged With: entrepreneurial career, marketing, marketing for small business, scaling your business, social media marketing

August 2021 #Smallbizchat: Cryptocurrency and Ecommerce

August 19, 2021 By Melinda Emerson Leave a Comment

August 2021 #Smallbizchat_ Cryptocurrency and Ecommerce Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Cryptocurrencies and blockchain, cryptocurrency, ecommerce and cryptocurrency, encourage and empower people, Unlock Your Secret Superpower

How to Choose an Online Business Coach

August 17, 2021 By Melinda Emerson Leave a Comment

How to Choose an Online Business Coach Open graph

Online business coaches are the perfect solution for people who want to start their own businesses but don’t know where to begin. Online business coaching services typically offer a personalized service that provides guidance and support as you create, launch, and grow your online business. Coaches offer the individualized attention you need to achieve your […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: coaching services, grow your online business, hiring an online business coach, online business coach, starting a business

Everything You Need to Know About Small Business Life Plans and Why You Need One

August 16, 2021 By Melinda Emerson Leave a Comment

Everything You Need to Know About Small Business Life Plans and Why You Need One OG

So, you have your business plan in place. You’ve got your marketing and blogging plans set and ready to put in motion.  You may even have a life plan written out too. So, even if it’s just a vision board you have hanging in your office or something you keep to yourself on Pinterest, you […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: Contingency Plan, life goals, life planning journal, long term planning, small business planning

The SmallBizChat Podcast: Why Small Businesses Fail

August 12, 2021 By Melinda Emerson Leave a Comment

Why Small Businesses Fail Featured Image

As the SmallBizLady, one of the saddest things in the world to me is to see a small business go out of business. To drive down the road and see small businesses with “For Rent” or “Everything Must Go!” signs in the windows of their establishment. My mission is about empowering you – giving you […]

Filed Under: The SmallBizChat Podcast Tagged With: Be Your Own Boss, be your own boss tips, before starting a business, business idea, business plan, life goals, start your business

5 Tips On Creating A Brand Identity For Your Small Business

August 10, 2021 By Melinda Emerson Leave a Comment

5 Tips On Creating A Brand Identity For Your Small Business Featured Image

Business is a competition. If you want your small business to start strong, you have to stand out. Just because you’re not a large company with hundreds of employees doesn’t mean you can’t have unique and memorable branding. Branding is essential for any business. It’s what dictates how you market your products and services. So […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand goals, brand strategy, branding, small business branding, winning brand strategy

Top 10 Boss Books for Your Summer Reading List

August 9, 2021 By Melinda Emerson Leave a Comment

Top 10 Boss Books for Your Summer Reading List Featured Image

Who said that your summer reading list has to only be romance novels that you devour while lounging on the beach? Sprinkle in some of my favorite “boss” books to amplify your summer reading. Learn from other business owners the struggles and adversities they faced while starting their companies. You’ll also discover new strategies and […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business books, entrerpeneurs, girl boss, leadership, summer reading list

The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

August 5, 2021 By Melinda Emerson Leave a Comment

Kate Winkler on Improving the Customer Experience with Ruby 1200 x 1200

Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help […]

Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, Live Chat service, Virtual Receptionist service

How to Respond to Online Reviews

August 3, 2021 By Melinda Emerson Leave a Comment

How to Respond to Online Reviews Featured Image

I have 4 dos + 3 don’ts to share on managing online reviews. Have you ever read something like this, “Absolutely terrible.” “Not at all what I expected.” “Worst company ever!” If you’ve ever looked up a business on Yelp, Facebook, Google My Business, or another review site, you’ve no doubt come across sentiments like […]

Filed Under: Customer Service, Grow Your Business Tagged With: exceptional customer service, managing online reviews, negative reviews, online reviews, Writing a review

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Latest #SmallBizChat

Are You Minding the Gaps in Your Small Business

Most small business owners are so busy working in their business that they rarely stop to look at it. They chase sales, juggle clients, manage teams, and somehow still squeeze in a little sleep. But here’s the truth most entrepreneurs overlook: if you ever want to build wealth or sell your business someday, you need […]

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