Are you looking to start your own business? In order to properly adjust your communication strategy, you would need to define your target demographic. By knowing who you are talking to, you can better adjust your website, how you address your current and potential customers, and other elements, including the visual identity of your business. […]
Top 10 Self-Care Tips for Small Business Owners
Are you ignoring your self-care? Most small business owners are notoriously bad at self-care. All those long hours bent over a laptop, barely sipping a glass a water, and forgetting to have lunch is a road to bad health. Neglectful behavior will catch up to even the most successful entrepreneur, so today, I’m sharing self-care […]
The SmallBizChat Podcast: Becoming a Rockstar Entrepreneur with Kenny Harper
Kenny Harper is a speaker, trainer, and business coach. He started out as a musician, and after realizing he had the creativity but not the business acumen, he became a student of business growth strategies. As an award-winning small business expert, certified digital marketing advisor, and Harvard faculty club mastermind leader, he has written three […]
5 Reasons Why Now Is the Perfect Time to Start a Business
Everything has changed. No company is left untouched by the pandemic. And most of the economy is tanking, which includes massive layoffs and life changes that no one could predict. But these reasons could be the very motivators, and opportunities that make you successful in the venture you have always dreamed of starting. Here are […]
How to Prepare for a Successful New Year
Well, here we are December! The world looks a lot different as 2020 comes to an end, and now is the time to get your business in order and set things up for 2021. Start the new year organized with a plan that will set you up for success. There are lots of things to […]
The SmallBizChat Podcast: Making Money with Bitcoin with Tonya M. Evans
Tonya M. Evans is an intellectual property lawyer, law professor, and one of the top Bitcoin cryptocurrency experts in the country. In July 2020, she joined the Penn State Dickinson law faculty to continue her work in blockchain and cryptocurrency data and technology, entertainment law, and social justice. Tonya owns the Advantage Evans Academy, where […]
How to Use Customer Marketing Appropriately to Massively Enhance Retention
Every business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent. Customer retention becomes more important since it costs seven […]
Small Business Guide to Selling on Amazon
Whether you’re a small business owner or a reseller looking to expand your online business, Amazon is a great place to start. In this guide, you’ll learn how to start selling on amazon, how to become a prime seller, and how to boost sales with adverts. Why Should Small Businesses Sell on Amazon There are […]
The SmallBizChat Podcast: Managing your Credit in the Pandemic with James Hunt
James Hunt is a celebrity wealth management expert and credit specialist that works with some of the biggest stars. Athletes, movie stars, recording artists, and business professionals rely on him to help them manage their wealth and handle personal and business matters. He also works with young entrepreneurs by assisting them in starting their entrepreneurial […]
How to Hire Top Quality Employees: 5 Red Flags to Look Out For
Did you know the average turnover rate for businesses is about 3.5%? If your company’s turnover rate is much higher, then you might be feeling the financial strain. A great way to decrease your turnover rate is to be more meticulous during the hiring process. If you take some extra time to notice red flags when hiring, […]
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