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Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

Blogging for Small Business Part I – How to Develop a Content Strategy Featured Image

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

Filed Under: Grow Your Business, Your Small Business Tagged With: blog content, blogging, blogging for small business, content strategy, small business blogging

The SmallBizChat Podcast: How to Take Any Business to 7 Figures with Steve Dailey

May 28, 2020 By Melinda Emerson Leave a Comment

How to Take Any Business to 7 Figures with Steve Dailey
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  Steve Dailey is an expert coach who helps small business owners succeed financially and in their lives. He is the founder of Achievement Bridge as well as Entrepreneur Excellence, LLC., a firm dedicated to guiding entrepreneurs in the direction of their desired goals, and ultimately towards lifetime achievement. Steve has contributed his business growth […]

Filed Under: The SmallBizChat Podcast Tagged With: 7 Figures Strategy, 7-figures business, build a million-dollar business, business product ladder, Outsourcing, scale your small business to 7-figures, solopreneur

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing

May 26, 2020 By Melinda Emerson Leave a Comment

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing Open Graph

Marketing is essential to your business, not failing. But marketing tactics don’t always work.  You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn?  I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create a LinkedIn company page, extract email addresses from LinkedIn, LinkedIn Marketing strategy, LinkedIn Sales Navigator Generate Leads, optimizing LinkedIn profile

How to Qualify for PPP Loan Forgiveness

May 25, 2020 By Melinda Emerson Leave a Comment

How to Qualify for PPP Loan Forgiveness Open Graph

If you were one of the fortunate small businesses that we’re able to secure a Paycheck Protection Program loan (PPP loan), I know you want to make sure that you don’t need to pay it back. I’ve been doing some digging on this, and I hope this post will provide guidance and a better understanding […]

Filed Under: Cash Flow & Finance, Your Small Business Tagged With: Paycheck Protection Program loan, small business loan, small business owners, small businesses facing economic hardship, unemployment benefits

The SmallBizChat Podcast: Exporting Like an Expert with Laurel Delaney


May 21, 2020 By Melinda Emerson Leave a Comment

Laurel Delaney is a reputed global small business, exporting, and marketing expert with over 25 years of experience. Laurel is the founder and President of management consulting company GlobeTrade, a company dedicated to elevating international entrepreneurship, and also leads a non-profit organization called Women Entrepreneurs Grow Global. Laurel is the best-selling author of works including […]

Filed Under: The SmallBizChat Podcast Tagged With: building brand awareness, Chinese consumers, Chinese marketplace, exporting, global small business, international trade market, United States export

11 Ecommerce Marketing Tips to Recession Proof your Business

May 19, 2020 By Melinda Emerson Leave a Comment

11 Ecommerce Marketing Tips to Recession Proof your Business Open Graph

We’re all going through challenging times. Covid-19 has flipped everything upside down. What was once considered a convenience (ordering online) is now an essential infrastructure.  As an eCommerce store owner, you may have actually seen a spike in your sales.  But as we slog through an inevitable economic downturn, recession proofing your business is key.  For […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: cash flow in your business, eCommerce Marketing Tips, eCommerce store owner, recession proof, recession proof your business

11 Bible Verses for Uncertain Times

May 18, 2020 By Melinda Emerson Leave a Comment

The global pandemic has caused the world to shut down and has been especially hard on small businesses. But there is always a silver lining in every dark cloud. Pain always leaves a gift. Today I want to share some bible verses for uncertain times that may help you see the gifts you have been […]

Filed Under: Business Inspiration, Your Small Business Tagged With: bible verses, global pandemic, God's word, uncertain times, words from the Bible

The SmallBizChat Podcast: How to Dominate the Market with Lethia Owens

May 14, 2020 By Melinda Emerson Leave a Comment

Lethia Owens is the best-selling author of Your Brand Influence: The Art and Science of Building an Influential Personal Brand and one of the top brand gurus in the world. She is a CEO in the technology sector, has launched multiple startups, and is the founder of Game Changers International. Additionally, Lethia is a professional […]

Filed Under: The SmallBizChat Podcast Tagged With: dominate your market, market domination, micro marketing, online marketing, personal brand, proximity marketing, visible to your target market

6 Tips For Time Management At A Startup

May 12, 2020 By Melinda Emerson Leave a Comment

6 Tips For Time Management At A Startup Open Graph

 In contrast to the popular saying – Time is money, time is a lot more valuable than money; it is life itself. One of the major challenges business owners, especially startups, face is how to efficiently utilize their time to maximize productivity and move to the next level. When you are trying to build an […]

Filed Under: Grow Your Business, Uncategorized, Your Small Business Tagged With: manage your time, maximize productivity, startups, Time management, time tracking software

Do You Need to Reinvent Your Business in These Uncertain Times?

May 11, 2020 By Melinda Emerson Leave a Comment

Do You Need to Reinvent Your Business in These Uncertain Times? OG

If your business was on shaky ground before COVID-19, you are probably sitting back trying to figure out if your business is worth trying to save or if you need to blow it up and reinvent. No matter what decision you make, you will need a framework to evaluate what you even have, so you […]

Filed Under: Grow Your Business, Your Small Business Tagged With: new business approach, recession, reinventing your business., SCAMPER formula, SCAMPER process

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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson

In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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