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ENDING SMALL BUSINESS FAILURE

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How to Have a Digital Marketing Strategy in Uncertain Times

April 22, 2020 By Melinda Emerson Leave a Comment

How to Have a Digital Marketing Strategy in Uncertain Times OPEN GRAPH

Last week, I had a great opportunity to share my latest webinar, Creating a Digital Marketing Strategy in these Uncertain Times as part of the Verizon Small Business Webinar Series. I was so inundated with questions at the end of my talk that I promised to answer the remaining questions this week on my blog. […]

Filed Under: Branding & Marketing, Q & A Interview Tagged With: digital marketing strategy, lead magnets, LinkedIn Generation Ads, mixmax, social media campaign, Verizon Small Business Webinar Series

12 Deadly On-Page SEO Mistakes In 2020 (And How To Avoid Them)

April 21, 2020 By Melinda Emerson Leave a Comment

12 Deadly On-Page SEO Mistakes In 2020 (And How To Avoid Them) Featured Image OG

SEO is becoming more complicated, and far beyond getting a green signal on Yoast plugin. Google has developed several methods over the years not to know whether a content is a quality one or not, irrespective of the “length”. If you are trying to write contents that rank on Google SERP in 2020, you should […]

Filed Under: Fix Your Business, Your Small Business Tagged With: create quality content, Google SERP, keyword research, on-page SEO mistakes, rank on Google SERP

Women Entrepreneurs Are Better Because

April 20, 2020 By Melinda Emerson 5 Comments

Women entrepreneurs are still underrated today. Plus, they face many challenges than their male counterparts like lack of funding and lack of a support system. Despite these barriers, women entrepreneurs are making huge contributions. In the US alone, women-owned businesses generate $1.8 trillion per year. That’s HUGE right? Let me tell you the reasons why […]

Filed Under: Women in Business, Your Small Business Tagged With: entrepreneur, small business success, women entrepreneurs, Women in Business, women-owned business

The SmallBizChat Podcast: Small Business Hacks to Grow Your Business with Barry Moltz

April 16, 2020 By Melinda Emerson Leave a Comment

Small Business Hacks to Grow Your Business with Barry Moltz 1200 x 1200

Barry Moltz is a small business expert with over 20 years of experience in starting and building small organizations. He is the author of multiple business-related books, including How to Get Unstuck: 25 Ways to Get Your Business Growing Again and his latest, Small Business Hacks: 100 Shortcuts to Your Success. He is a nationally […]

Filed Under: The SmallBizChat Podcast Tagged With: content marketing strategies, creating customer experiences, email marketing success, growth hacks, sales pipeline, small business hacks, small business organizations

April 2020 #SmallBizChat: Where to Get Your Corona Cash, How to Build Strong Client Relationships And Building Your Brand Online

April 16, 2020 By Melinda Emerson Leave a Comment

April 2020 #SmallBizChat: Where to Get Your Corona Cash, How to Build Strong Client Relationships And Building Your Brand Online OG

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss.  Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: brand, building brand online, building your clients for life, business loans, CARES Act, Millennial influencers, personal branding

8 Growth Hacks For Your Small Business You Can Try Today

April 14, 2020 By Melinda Emerson Leave a Comment

8 Growth Hacks for Your Small Business You Can Try Today Featured Image

Looking to grow your small business? Here are some growth hacks that you can try today! A vast majority of small business giants have admittedly succeeded, thanks to growth hacks. Just take look at companies like Airbnb, Quora, and Evernote. Smart and successful growth hacking relies on clever software used to implement lead acquisition and […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content media strategy, Email list-building growth-hacks, growth hacks, Retargeting Strategy, ultimate growth hack

Top 15 Work from Home Apps to Increase Your Productivity

April 13, 2020 By Melinda Emerson Leave a Comment

Top 15 Work from Home Apps to Increase Your Productivity OPEN GRAPH

If you are new to working from home, you need the right tools to maximize your productivity. Whether you’re working solo or as part of a team, technology can help you get more done. Here is my list of the top work from home apps you need to rock your new work from home situation. […]

Filed Under: 15 Things Series, Your Small Business Tagged With: boost productivity, marketing automation software, technology, work from home apps, working from home

The SmallBizChat Podcast: How Small Businesses Can Persevere Through A Global Pandemic

April 9, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Persevere Through A Global Pandemic 1200 x 1200

We are living in a tense and scary time in business. Companies around the world are feeling the effects of the coronavirus pandemic, and there are sudden global shifts in how we live our personal and professional lives. But not all hope is lost! It is still possible to find peace of mind amid the […]

Filed Under: The SmallBizChat Podcast Tagged With: business interruption insurance, coronavirus crisis, credit score, lay-off team members, small business support, storm starter strategy, successful entrepreneur

3 Tools Your Small Business Needs to Have More Clients

April 7, 2020 By Melinda Emerson Leave a Comment

3 Tools Your Small Business Needs to Have More Clients OG

There’s no doubt that every company, either an enterprise or a solopreneur, is in constant need of clients. Clients drive your business, help you succeed, and grow the revenue. Thus, your aim is to grab as many clients as possible.  Yet, finding clients may be a stunning and time-consuming task. Firstly, you cannot find ready-made […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: a clean email list, email verifier, finding clients, generate leads, Saas platforms, sender reputation, sending emails right

32 Ways to Save Your Business from Recession

April 6, 2020 By Melinda Emerson Leave a Comment

32 Ways to Save Your Business from Recession Open Graph

Coronavirus has shaken up the world, and experts say that even as we make progress with the disease, there will be huge economic aftermath to deal with in the long term. I know that nobody really wants to talk ‘recession,’ but knowing it is coming can allow you to think strategically in your small business […]

Filed Under: Grow Your Business, Your Small Business Tagged With: company culture, money management, onboarding process, recession, save your business

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Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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SmallBizLady Summer Reading List 2025

Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]

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