Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @YvonneBynoe. Yvonne Bynoe, J.D. started her first company, a direct order book business, in the early 1990s, pre-Amazon.com. After law school, […]
How to Build a Niche Brand Online
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Warren Bobrow, @warrenbobrow1. Warren is the Food and Drink Editor of the 501c3 non-profit Wild Table on Wild River Review located […]
Why Your Twitter Account is Not Bringing You Business
So, how are things for you on Twitter? No, I don’t mean how many followers you have or if you’re having a lot of fun sharing your latest vacation photos. I mean, is your Twitter account bringing you business? Is it giving you sales, leads or new customers? If not, chances are you’re doing one […]
6 C’s of Social Media Marketing For Small Business
If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, up-to-date, loads quickly and is ready for visitors. You should have at least 3-5 ways to engage prospects on your website. Invite […]
Presentation Communication – Your Quest to Impress
Sponsored Post All businesses depend on sending the right messages to their customers. Whether it is a brick and mortar office, retail store, online enterprise, a direct sales business or some type of consulting firm, you have one chance to make a first impression, and your business message must be clear. Customers will focus on […]
6 Advanced Facebook Marketing Techniques
Facebook is the world’s most popular social network. With more than 950+ million users, chances are your target customer is using Facebook. More than 7 million apps and websites integrate with Facebook. The question is, are you leveraging it the right way for your small business? In order to get the most from Facebook, it’s […]
How to Build a Social Media Brand
Sponsored Post Social media has leveled the playing field for small business owners in today’s marketing environment. It’s all about two-way communication with customers. Building a social media brand is a major factor in small business success, but the key is being niche focused. Beyond having a website, you need to make sure that you […]
Podcasting for Your Small Business
From time to time as SmallBizLady, I conduct interviews with small business experts that could benefit my audience. This is excerpts from my #smallbizchat interview on Twitter with @podcaststeve. Steven L. Lubetkin, operates Professional Podcasts LLC, an award-winning producer of radio, TV and other multimedia content distributed over the Internet as podcasts. Steve is a Senior Fellow of the Society […]
What Project Runway taught us about Niche Marketing
Project Runway started its 6th season recently with a bang. The producers got the brilliant idea to bring back 8 top designers from the past seasons to have a “where are they now” face off: “Project Runway: All Star Challenge.” It debuted last Thursday on Lifetime. The two hour special featured many of our favorite contestants […]
How to Monetize a Blog
In the first two parts of this series on blogging, I discussed how to get started blogging and 9 ways to get your blog to stand out, and now, part three is about how to go pro as a blogger and build a business. This blog post is all about how to monetize a blog. […]
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