Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Archives for Branding & Marketing

How to Create an Email List to Grow Your Small Business

March 13, 2023 By Melinda Emerson Leave a Comment

How to Create an Email List to Grow Your Small Business Featured Image

An email list is essential for any business looking to expand its reach, establish brand awareness, and increase revenue. However, I know many entrepreneurs struggle to create and grow their email lists. In this article, I will share how to create an email list and answer other related questions. We’ll cover: How to create an […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email list, grow email list, lead magnet, list-building strategies, ultimate guide to email marketing

Getting Started with Email Marketing: What Is Email Marketing + Other Top Questions Answered

March 6, 2023 By Melinda Emerson Leave a Comment

Getting Started with Email Marketing_ What Is Email Marketing + Other Top Questions Answered Open Graph

Email marketing has become a crucial aspect of the overall marketing strategy for small business owners. It is a cost-effective method of reaching out to customers and prospects with relevant information about products, services, promotions, and events. But if you are just starting, I’m sure you have many questions. In this blog post, I will […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email list, email marketing best practices, email marketing campaigns, email marketing strategy, small business email marketing

How to Develop a Marketing Budget for Your Small Business

February 20, 2023 By Melinda Emerson Leave a Comment

How to Develop a Marketing Budget for Your Small Business Featured Image

Developing a marketing budget might be the last thing you want to deal with in your business, but it is necessary. Your current stage of business will impact how much you’ll need to spend on brand awareness and outreach. In general, expect to spend more when you’re in the start-up phase than once you’re up […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: building a marketing budget, common marketing mistakes, effective marketing budget, revenue on marketing, set up a marketing budget

Marketing Strategies to Launch a Small Business, Part II

October 24, 2022 By Melinda Emerson Leave a Comment

Marketing Strategies to Launch a Small Business, Part II Featured Image

Marketing is key to driving sales into your business, and it’s the one thing you constantly need to work on from day one. If you are a local business, your marketing approach can be offline and online. Thanks to the advanced targeting capabilities, you can use online ads as a cost-effective way to get exposure […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: direct mail campaign, google business listings, local influencers, local partnerships, marketing, reviews

Marketing Strategies to Launch Your Small Business, Part 1

October 17, 2022 By Melinda Emerson Leave a Comment

Marketing Strategies to Launch Your Small Business, Part 1 OG

After spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in the door.  Some […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: hire a publicist, landing pages, Launch Your Small Business, marketing strategies, social media promotions

How to Determine Your Marketing Approach

October 3, 2022 By Melinda Emerson Leave a Comment

How to Determine Your Marketing Approach Featured Image

There are numerous marketing methods available to small business owners today. What marketing approach will you choose? Will you build a brand on social media? If so, which platforms will you focus on?  Will you attend industry trade shows or give out flyers on the street?  Will you send direct mail or make cold calls?  […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: influencer marketing, marketing approach, Mobile Web Marketing, Public Relations, small business marketing

How to Measure Your Marketing Campaign Efforts

October 10, 2022 By Melinda Emerson Leave a Comment

How to Measure Your Marketing Campaign Efforts Featured Image

If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: digital marketing, digital presence, managing a social media, marketing campaign

7 Ways to Jump-start Your 2023 Small Business Marketing

September 26, 2022 By Melinda Emerson Leave a Comment

7 Ways to Jump-start Your 2023 Small Business Marketing Featured Image

We’re heading for the last quarter of the calendar year, and it’s a busy one. Holiday sales can make up a big chunk of your annual revenue as a small business owner! While you’re probably preparing for the holiday season right now, today I want to encourage you to think even further ahead. In the […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: 2023 small business marketing, holiday sales, mobile marketing, paid advertising, SEO plan, social media marketing

7 Steps to Prepare for Holiday Season Sales

September 12, 2022 By Melinda Emerson Leave a Comment

It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, gift guide, holiday sales strategy, holiday season marketing plan, holiday season sales, Thanksgiving Day

10 Dos and Don’ts of Working with Micro-Influencers

August 22, 2022 By Melinda Emerson Leave a Comment

In my last article, I started a two-part series on working with micro-influencers and why it’s so beneficial for small business owners to do so. We learned that: Micro-influencers are people with 1,000 to 100,000 followers on a social media platform who create content for a targeted niche audience. If your niche audience aligns, micro-influencers […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: micro-influencer, no-nos in working with micro-influencers, personalization, social channels, Working with micro-influencers

  • « Previous Page
  • 1
  • …
  • 4
  • 5
  • 6
  • 7
  • 8
  • …
  • 51
  • Next Page »

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

6 ABC Action News
Global Trade Summit

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

Fix Your Business Q&A Video

Recent Posts

  • How to Build a Lead Generation and Nurture Process That Converts
  • The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson
  • From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life
  • The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes
  • How to Build a Thriving Reddit Community That Aligns with Your Audience

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Popup Image ×