#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
Mobile Copywriting Secrets for Killer Conversions
More than half of the global population accesses the internet using mobile phones. According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Naturally, it makes sense for small businesses and entrepreneurs to invest in mobile marketing to promote their businesses. One of the secrets to achieving […]
3 Things to Do NOW to Prepare for the Holiday Shopping Season
It’s November, and the holiday shopping season is right around the corner. In a few short weeks, your customers will be heading out to the stores with their shopping lists. In fact, Forbes says that one trend to watch this year is earlier shopping, with spending predicted to increase in November 2021, just like it […]
5 Statistics To Create A Winning Ecommerce Marketing Strategy
Data and statistics are empowering for marketers. Without the information about the data, guess would be the only thing available to make strategic decisions. However, that doesn’t always work. Marketing policies based on guess hardly make any sustainable growth. Especially when it comes to eCommerce, marketing has a huge role to play. That’s where data […]
How to Create a Budget to Execute Your Killer Marketing Plan – Part II
Now that you’ve developed your killer marketing plan in part one of this series, the next step is to determine how to pay for your marketing campaigns. Part one of this series focused on the development of your marketing plan. To execute it, you’ll need an allocated budget. Creating a budget isn’t the most fun […]
How to Build Great Sales Funnels
Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]
9 Sales Funnels Every Small Business Owner Needs
Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk. Always add value. The moment a subscriber opts into your email list is when they are most interested […]
Developing A Marketing Strategy – 4 Critical Steps for Success: Part I
It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a […]
6 Tips on How to Build a Successful Brand on Amazon
If you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products. For those new to the Amazon platform, it can be […]
Content Marketing Ideas for Small Businesses
Understanding Content Marketing So, you have created the product that everybody wants. Great! But now what? Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s […]
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