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You are here: Home / Archives for Branding & Marketing

Mobile Copywriting Secrets for Killer Conversions

November 8, 2021 By Melinda Emerson Leave a Comment

More than half of the global population accesses the internet using mobile phones. According to Statista, in the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. Naturally, it makes sense for small businesses and entrepreneurs to invest in mobile marketing to promote their businesses. One of the secrets to achieving […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: benefits of email marketing, creating mobile-friendly emails, erfect SMS Marketing Copy, SMS marketing, write sales and SMS copy

3 Things to Do NOW to Prepare for the Holiday Shopping Season

November 1, 2021 By Melinda Emerson Leave a Comment

It’s November, and the holiday shopping season is right around the corner. In a few short weeks, your customers will be heading out to the stores with their shopping lists. In fact, Forbes says that one trend to watch this year is earlier shopping, with spending predicted to increase in November 2021, just like it […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: holiday marketing plan, holiday sales, holiday sales strategy, holiday workers, planning for the holiday shopping season, promotions strategy

5 Statistics To Create A Winning Ecommerce Marketing Strategy

October 26, 2021 By Melinda Emerson Leave a Comment

Data and statistics are empowering for marketers. Without the information about the data, guess would be the only thing available to make strategic decisions. However, that doesn’t always work. Marketing policies based on guess hardly make any sustainable growth. Especially when it comes to eCommerce, marketing has a huge role to play.   That’s where data […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: discounts, ecommerce business owner, Ecommerce Marketing Strategy, win more customers, winning Ecommerce Marketing Strategy

How to Create a Budget to Execute Your Killer Marketing Plan – Part II

October 11, 2021 By Melinda Emerson Leave a Comment

Now that you’ve developed your killer marketing plan in part one of this series, the next step is to determine how to pay for your marketing campaigns. Part one of this series focused on the development of your marketing plan. To execute it, you’ll need an allocated budget.  Creating a budget isn’t the most fun […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: allocate funding, Creating a budget, killer marketing plan, marketing budget, monthly marketing plans, set up a marketing budget

How to Build Great Sales Funnels

October 4, 2021 By Melinda Emerson Leave a Comment

Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, email nurture sequences, five stages of customer buyer journey, free sales funnel webinar, sales funnels are important, Value ladders

9 Sales Funnels Every Small Business Owner Needs

October 5, 2021 By Melinda Emerson Leave a Comment

Marketers and copywriters like to make sales funnels sound complicated, but they don’t have to be. The secret to a great email is being as helpful online as you are in person. Don’t send your prospects junk.  Always add value. The moment a subscriber opts into your email list is when they are most interested […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Re-engagement Sequence, sales funnels, shopping cart abandonment, social media, upsell sequence, welcome sequence

Developing A Marketing Strategy – 4 Critical Steps for Success: Part I

October 4, 2021 By Melinda Emerson Leave a Comment

Developing A Marketing Strategy - 4 Critical Steps for Success: Part I Featured Image

It’s time to take marketing seriously. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point in being in business. To make sure your product is exposed to consumers, you need marketing strategies that work for your small business. This article will focus on developing a […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Create Customer Value, Define Your Target Market, developing a successful marketing plan, developing your marketing plan, marketing strategy, unique selling proposition

6 Tips on How to Build a Successful Brand on Amazon

September 27, 2021 By Melinda Emerson Leave a Comment

If you run an ecommerce business and you’re not selling on Amazon, you need to get on it. Around 197 million shoppers head to the online platform each month for their shopping needs, making it one of the most lucrative places to sell your products.  For those new to the Amazon platform, it can be […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: build your brand on Amazon, competitors on Amazon, profitable type of product to sell on Amazon, sell on Amazon, selling on amazon

Content Marketing Ideas for Small Businesses

September 21, 2021 By Melinda Emerson Leave a Comment

Understanding Content Marketing  So, you have created the product that everybody wants. Great! But now what?  Gone are those days when boring television ads were the talk of the town. If Charli d’Amelio has not endorsed your product in one of her sassy Tik Toks, or if it is not trending on your customer base’s […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, content marketing strategies, organic traffic, small business content marketing, updating content

8 Must-Have Web Design Tools for 2021

September 7, 2021 By Melinda Emerson Leave a Comment

Online marketing is possible with a website and online presence strategy. This is because it helps to establish your business’s credibility. The presence of a website not only lends legitimacy to your organization but also creates the idea that it is larger and more successful than it is. Many people spend most of their time […]

Filed Under: Branding & Marketing, Fix Your Business Tagged With: creating website interfaces t, online marketing, online presence strategy, web design, web design tools to use in 2021

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How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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