Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]
5 Marketing Ideas to Drive Post-Pandemic Retail Sales
With pandemic updates still taking up quite a bit of the news machine’s time, sometimes it’s still hard to even imagine a world that’s different from the one COVID-19 has created today. But businesses and retailers will one day be moving to a new normal that is similar to that old normal we all crave. […]
5-Steps to Getting Your Small Business Finances in Order
Small business finances are always a tough subject to tackle, as small businesses typically work on shoe-string budgets. The pandemic put a spotlight on how many small businesses don’t have a solid grasp on their finances or solid business finance processes in place. So, let’s look at the five steps you can take to get […]
Overcoming Impostor Syndrome as a Small Business Owner
Impostor syndrome is REAL, and everybody has it. Yes, even you. Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome, or the impostor experience ) is a psychological pattern in which an individual doubt their skills, talents, or achievements and has a persistent inbuilt fear of being exposed as a “fraud.” Did you catch […]
How To Use Blogging To Grow Your Business
As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message. Businesses choose a large variety of ways to accomplish this. From billboards, radio […]
Ask SmallBizLady: Does a Sole Proprietor Need Workers’ Compensation Insurance?
The short answer to the question of whether sole proprietors need workers’ compensation insurance is No and Yes. Sole proprietors or freelancers with no employees are typically not required to purchase workers’ compensation insurance. However, it may be beneficial for your business to do so when you’re a sole proprietor, and you do work that […]
4 Common SEO Mistakes to Avoid
Not all of us are search engine savvy and being a small business, it is often too expensive to hire a third party to help with your business Search Engine Optimization (SEO) needs. But regardless of how big your small business is, there are four common SEO mistakes to avoid! It can be a daunting […]
5 Ways TikTok Can Help Your Small Business
TikTok has been around for quite a few years, and it has reached an unprecedented level of success and popularity. Based on publicly available data up to 25 January 2021, TikTok has 689 million monthly active users. But how can TikTok help your small business? Reactions, challenges, tutorials, lip-syncing videos, pet videos – you choose! […]
18 Things You Should Know Before Starting An Ecommerce Business
It’s exciting to start a new business online, but there are a few things that you need to know before diving in. You must identify a target customer, do market research, write a business plan, create a brand and develop descriptions of your products and services. It takes money, motivation, consistent effort, and technical know-how […]
How to Structure a Podcast in 10 Easy Steps
Structuring a podcast episode is like any different artistic process: the unique elements must be accurate and flow to influence your audience. Podcast structure attributes your show’s composition, the course of its segments, and how you systematize each component to match collectively. So how do you structure a podcast in a system that holds people […]
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