If “mean girls” were just fictitious characters in comedy send-ups of high school, that would be one thing: a funny movie that makes you laugh and is mostly forgettable. But when “mean girls” (or at least the grown-up equivalent) are real-life coworkers and employees who are negatively affecting your office culture, that is a different […]
Sales 101: How to Measure Cost Per Lead and Cost Per Sale
With any marketing or advertising campaign you execute within your business, it’s vital to evaluate its effectiveness. These campaigns aim to bring in new customers and generate sales, but how can you measure if they’re working? You don’t want to continue spending money on the campaigns if they’re not producing the results you want. Additionally, […]
Four Ways to Measure Profitability to Grow Your Small Business
The goal of any small business is to be profitable. But for the average business owner who isn’t well versed in determining the financial health of their business, how can they measure their profitability? While there are many different reports you can run, it can be difficult to know what numbers you should track. We’ll […]
Cybersecurity: It’s Not Just an IT Problem, It’s an Employee Problem
We’re human and we all make mistakes. They say a chain is only as strong as its weakest link and when it comes to cybersecurity, the weakest link is often the people in the organization. Did you know that 95% of data breaches are caused by employee mistakes? In today’s fast-paced work environments, employees let […]
Creating an Effective Sales Process for Your Small Business
Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]
5 Digital Marketing Strategies to Drive Your Sales
The eagerness to increase sales stimulates online retailers to resort to various tools. They do their best to ensure that their precious time and resources are not wasted; this involves more than writing a few blog posts and occasional social media publications. Professionals can speed up their website performance, improve product lines, make the most […]
Blogging for Business Part II: Monetizing a Blog
Content is King. If you build a blog that consistently gives valuable advice that improves the life or business or your target customer, you will have more customers than you can handle. In Part I of this series, we discussed how to launch a blog. Once you’ve put in the hard work to build up […]
5 Steps to Hiring Your First Salesperson the Right Way
As a small business owner, there is a lot on your plate. You are the marketing person, the salesperson, the bookkeeper, and the overall strategist and planner. Whew… it’s a lot! But as you begin to grow your business, you want to think about outsourcing or hiring to fill some of those duties to move […]
How Video Content Marketing Can Improve Your SEO
Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]
How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business
Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere. When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]
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