When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]
TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
![TikTok vs. Snapchat_ which one is better for marketing_ [Infographic] Open Graph](https://smallbizlady.wpenginepowered.com/wp-content/uploads/2020/11/TikTok-vs.-Snapchat_-which-one-is-better-for-marketing_-Infographic-OG-300x158.jpg)
Social media marketing is currently an easy and cost-effective means of reaching out to new customers and increasing your sales. It’s particularly important when you’re facing a global crisis such as the COVID-19 pandemic. In other words, the less physical presence you need, the better. Social media marketing allows you to reach out to countless […]
How Small Businesses Can Successfully Use Google Ads to Sell More
If you are a small business looking to generate leads, boost sales, and drive visitors to your sites or stores, Google Ads is an investment you’ll want to consider. Google accounts for 36.3% of total ad spend in the US which is higher than Facebook (only 19.3%). And as you can see from the graph, […]
Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads
With the holidays fast approaching, small businesses are looking to take advantage of the many ways they can boost their holiday sales. There are a number of holiday sales strategies to help improve sales. Today, let’s talk about how you can boost sales with PPC and Social Media Ads Understanding the Two Popular Types of […]
Three Virtual Meeting Essentials
I’ve recently made a few reasonable adjustments to my work from home space that have made a big impact on the quality of my virtual presence and productivity and I think more people should know about them! Like many of you, when the global Coronavirus pandemic hit, all aspects of life were forced into the […]
9 Hacks to Sell More with Social Media Advertising
Once upon a time, social media was used only for connecting with friends and family. But these days, social media has become a real game-changer. If you are looking to boost sales in your business, whether B2C or B2B, these 9 hacks will help you sell more with social media advertising. Social media marketing is […]
How to Look Great on Your Next Zoom Presentation
SPONSORED POST The day of a big presentation has always been stressful, and this new 2020 world we’re navigating has only added to our collective anxiety. Suddenly, your living room is taking center stage, and it seems like you have to be some sort of tech genius to make sure your coworkers or audience can […]
5 Reasons Why Businesses Need SEO
You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]
How to Turn Your Stream of Leads into Sales
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]
5 Ways to Get Prospect Email Addresses
Doesn’t it feel like no one uses the phone anymore? Everyone is either texting or emailing; even the fax has all but become obsolete. With most people having a strong dislike of junk mail, spam, and telemarketers, you’ll be hard-pressed to gain any marketing ground without the consent of your customers. Without a list of […]
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