As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message. Businesses choose a large variety of ways to accomplish this. From billboards, radio […]
Ask SmallBizLady: Does a Sole Proprietor Need Workers’ Compensation Insurance?
The short answer to the question of whether sole proprietors need workers’ compensation insurance is No and Yes. Sole proprietors or freelancers with no employees are typically not required to purchase workers’ compensation insurance. However, it may be beneficial for your business to do so when you’re a sole proprietor, and you do work that […]
4 Common SEO Mistakes to Avoid
Not all of us are search engine savvy and being a small business, it is often too expensive to hire a third party to help with your business Search Engine Optimization (SEO) needs. But regardless of how big your small business is, there are four common SEO mistakes to avoid! It can be a daunting […]
5 Ways TikTok Can Help Your Small Business
TikTok has been around for quite a few years, and it has reached an unprecedented level of success and popularity. Based on publicly available data up to 25 January 2021, TikTok has 689 million monthly active users. But how can TikTok help your small business? Reactions, challenges, tutorials, lip-syncing videos, pet videos – you choose! […]
18 Things You Should Know Before Starting An Ecommerce Business
It’s exciting to start a new business online, but there are a few things that you need to know before diving in. You must identify a target customer, do market research, write a business plan, create a brand and develop descriptions of your products and services. It takes money, motivation, consistent effort, and technical know-how […]
How to Structure a Podcast in 10 Easy Steps
Structuring a podcast episode is like any different artistic process: the unique elements must be accurate and flow to influence your audience. Podcast structure attributes your show’s composition, the course of its segments, and how you systematize each component to match collectively. So how do you structure a podcast in a system that holds people […]
How to Grow Your Small Business with Email Marketing
If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]
Building a Sales Funnel that Turns Prospects Into Lifelong Customers
Modern consumers are smart. They invest significant time researching content across channels before deciding to ditch your competitors and buy from you. But if done correctly, you can build a sales funnel that turns more prospects into lifelong customers. Let’s show you how! Knowing what your customers are searching for is important to create the […]
February 2021 #Smallbizchat: The State of Small Business Recovery
#Smallbizchat Podcast LIVE is a monthly video show where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
12 Steps to Creating Copy that Sells
If you want to sell more products online or through online marketing, there is one thing you need to be able to do: create copy that sells. Contrary to what you might think, great sales copy doesn’t feel like sales copy at all. And writing copy that sells is one of the toughest marketing tasks […]
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