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Blogging for Small Business Part III – How to Monetize Your Blog

June 15, 2020 By Melinda Emerson Leave a Comment

If you treat your blog like a business, you could one day blog for money. This is Part III of my series on blogging for small businesses. In Part I, we talked about how to develop a content strategy. In Part II, we discussed how to promote your small business blog. This blog is focused […]

5 Ways Customer Personas Help Increase Sales

June 9, 2020 By Melinda Emerson Leave a Comment

Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]

Blogging for Small Business Part I – How to Develop a Content Strategy

June 1, 2020 By Melinda Emerson Leave a Comment

I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020

June 2, 2020 By Melinda Emerson Leave a Comment

Small businesses have a lot on their plate to maintain and strengthen their position in the market, build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition. Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]

5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing

May 26, 2020 By Melinda Emerson Leave a Comment

Marketing is essential to your business, not failing. But marketing tactics don’t always work. You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn? I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]

6 Tips For Time Management At A Startup

May 12, 2020 By Melinda Emerson Leave a Comment

In contrast to the popular saying – Time is money, time is a lot more valuable than money; it is life itself. One of the major challenges business owners, especially startups, face is how to efficiently utilize their time to maximize productivity and move to the next level. When you are trying to build an […]

Do You Need to Reinvent Your Business in These Uncertain Times?

May 11, 2020 By Melinda Emerson Leave a Comment

If your business was on shaky ground before COVID-19, you are probably sitting back trying to figure out if your business is worth trying to save or if you need to blow it up and reinvent. No matter what decision you make, you will need a framework to evaluate what you even have, so you […]

How to Build Business Credit

May 5, 2020 By Melinda Emerson Leave a Comment

Building good business credit is an essential step for every new business because it allows you to keep your business and personal credit separate, and it gives you the purchasing power you need to grow your business. If you’re a small business owner, we’re going to look at how you can build your business credit […]

How to Generate B2B Leads in 2020

April 28, 2020 By Melinda Emerson Leave a Comment

New leads are the lifeblood of your company. When you’re running a B2B company, each new lead could represent a huge amount of revenue. Because of the disproportionately large amount of work that usually goes into finding new B2B leads, lead generation is one of the most frustrating activities you can do! It’s time to […]