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How to Turn Your Stream of Leads into Sales

September 5, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]

5 Ways to Get Prospect Email Addresses

September 28, 2015 By Melinda Emerson Leave a Comment

Doesn’t it feel like no one uses the phone anymore? Everyone is either texting or emailing; even the fax has all but become obsolete. With most people having a strong dislike of junk mail, spam, and telemarketers, you’ll be hard-pressed to gain any marketing ground without the consent of your customers. Without a list of […]

Sell More Products Online Using These 3 Online Selling Platforms

October 19, 2020 By Melinda Emerson Leave a Comment

Due to coronavirus, we are seeing more and more people taking to selling online to boost their income. We’ve already shared 6 strategies to help you increase online sales. Now we want to talk about how to increase sales of your products beyond your website. Here are three online selling platforms you should be using […]

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Dichotomy and Propensity: Two Dilemmas for the Small Business Owner

October 6, 2020 By Melinda Emerson Leave a Comment

I grew up in a part of town where small businesses kept opening and closing in a set of buildings I passed by frequently. I noticed the closed signs on businesses so often I finally asked my father about them. “Someone had a dream and then they lost it,” he told me. “A closed sign […]

Tips for Crushing SEO in a Seasonal Business

September 29, 2020 By Melinda Emerson Leave a Comment

There’s search engine optimization, and then there’s seasonal SEO. One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles. The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]

Ways to Find a Unique Selling Proposition for Your Small Business

September 28, 2020 By Melinda Emerson Leave a Comment

Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors. This is where your unique selling proposition comes into play. It’s about looking […]

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season

September 21, 2020 By Melinda Emerson Leave a Comment

Labor Day just passed. Not only are kids back in school, but the holiday shopping season is fast approaching. But this year will be extra complicated. Due to the pandemic and shut down, supply chains are disrupted, and there are lots of cash flow shortfalls. A lot of small businesses have been trying to keep […]